Hulu Plus Loses High Percentage of Subscriber Base

By |


Hulu Plus_Logo.pngAs reported by MediaPost, a recent Parks Associates report shows that about seven percent of U.S. broadband subscribers canceled their Hulu Plus subscription over the past 12 months, which represents about half of the service's subscriber base. Compare that with Netflix, which lost only about nine percent of its subscriber base. In general, the "churn rate," or number of canceled subscriptions, for streaming video services can be high, but Hulu Plus seems to have taken an especially big hit.

From MediaPost
As consumers decide what they want out of their Over-the-Top (OTT) video experience, the industry is seeing some fairly high churn rates. While typical for subscription-based industries, some companies are managing better than others.

According to Parks Associates, 4 percent of U.S. broadband services have canceled their Netflix service over the past 12 months, representing about 9 percent of its overall subscriber base. Comparatively, 7 percent of those households have canceled Hulu Plus, representing about half of its subscriber base.

"The surprising element for us was Hulu Plus," says Brett Sappington, director of research at Parks Associates. "To shed a number of subscribers equal to half or more of your current subscriber base is a huge problem."

Through its Video Market Tracker service, Parks is following the details and trends of more than 75 OTT services available in the U.S. Of those services, many are small and specialized, such as those offering Korean films and programming or catering to a specific genre (like Horror), Sappington says. Among those smaller services, the churn rates are much higher as consumers try them out for a short period of time before deciding to continue.

To read the complete MediaPost article, click here.

Additional Resources
Netflix Sees Continued Subscriber Growth at HomeTheaterReview.com.
HBO Now Expands Availability to Android and Amazon Devices at HomeTheaterReview.com.


Latest News

Sep 15
Hisense Highlights 2020 TV Lineup at CEDIA 2020 The L5 Series, H9G Quantum Dot Series, and H8G Quantum Series run on the Android TV operating system. The H9G and H8G both include Dolby Atmos and Dolby Vision
Hisense Highlights 2020 TV Lineup at CEDIA 2020

Sep 15
Klipsch Holding, LLC Changes Name to Premium Audio Company, LLC The renamed company will consist of two subsidiaries, each comprised of several brands
Klipsch Holding, LLC Changes Name to Premium Audio Company, LLC

Sep 15
Sennheiser Celebrates 75th Anniversary with Limited Edition HD 800 S Release The very limited-edition HD 800 S Anniversary Edition headphones include the hallmark features of the original HD 800 S
Sennheiser Celebrates 75th Anniversary with Limited Edition HD 800 S Release

Sep 14
Bob Stuart Awarded Academy of Engineering Prince Philip Medal MQA creator and Meridian Audio co-founder is the first audio engineer to win the award in its 20-year history
Bob Stuart Awarded Academy of Engineering Prince Philip Medal

Sep 14
Vanco Announces Two New AV Recording Products The Vanco HDCAPT1 and PulseAudio PACAPT1 enable HDMI video and analog audio content, respectively, to be recorded and livestreamed
Vanco Announces Two New AV Recording Products

  • Comment on this article

Post a Comment
comments powered by Disqus