LG Adds Advertising to Smart TV Platform

By |

LG Adds Advertising to Smart TV Platform


LG_Smart_TV.jpgLG Electronics has expanded its offerings for television application developers, content distributors and advertisers with the world's first integrated advertising platform for Smart TV applications. The company's complete ad solution includes in-app advertising support incorporated into LG's app development SDK, management and optimization of the publisher's ad inventory, and ad monetization through LG's alliance with YuMe.

Additional Resources
• Read more industry trade news from HomeTheaterReview.com.
• See related stories in our Plasma HDTV and LED HDTV news sections.
• Explore reviews of Plasma HDTV and LED HDTV review sections.

LG Electronics developed the LG advertising platform to strengthen the ecosystem of developers, publishers and users, creating a mutually beneficial platform in which developers can maximize revenues and users receive targeted, relevant and engaging advertisements. The global, multi-device platform offers advertisers the immersive engagement of the TV's large-screen experience combined with the interactive engagement of digital media.

YuMe and LG announced today that Toyota Motor Sales, U.S.A., Inc., the U.S. arm of global automotive manufacturer Toyota, is the charter advertiser on LG Smart TVs.

LG and YuMe will be running pilot ad campaigns in the United States with several leading advertisers starting in November with broader advertiser participation planned for the spring of 2012.

Latest Industry Trade News

Aug 20
Audio Research Releases 50th Anniversary Book The company is celebrating the milestone with a new coffee table book that details its history in words and rare photos
Audio Research Releases 50th Anniversary Book

Aug 05
2020 CEDIA Awards to Be Held Virtually The 2020 CEDIA Awards will be entirely virtual due to COVID-19 concerns
2020 CEDIA Awards to Be Held Virtually

Jul 29
Next CES To Take Place Virtually CES 2021 will be entirely digital due to COVID-19 concerns.
Next CES To Take Place Virtually

Jul 17
Ambisonic Systems Partners with Origin Acoustics for First Residential Outdoor Speaker If you've been thinking about ways to get theater-quality sound outdoors, there's a new option for you to consider. Ambisonic...
Ambisonic Systems Partners with Origin Acoustics for First Residential Outdoor Speaker

Jun 22
Tix Available Now for HiFi Summit, the World's First Online AV Tradeshow AV trade shows have always been a tradeoff. Sure, they can be great for business and business connections, as well...
Tix Available Now for HiFi Summit, the World's First Online AV Tradeshow

  • Comment on this article

Post a Comment
comments powered by Disqus