Published On: November 7, 2011

LG Adds Advertising to Smart TV Platform

Published On: November 7, 2011

LG Adds Advertising to Smart TV Platform

LG Electronics has attempted to create a platform that will allow developers to create more apps for the company's Smart TV service. However, it may affect users in an adverse way, as it means more advertising.

LG_Smart_TV.jpgLG Electronics has expanded its offerings for television application developers, content distributors and advertisers with the world's first integrated advertising platform for Smart TV applications. The company's complete ad solution includes in-app advertising support incorporated into LG's app development SDK, management and optimization of the publisher's ad inventory, and ad monetization through LG's alliance with YuMe.

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LG Electronics developed the LG advertising platform to strengthen the ecosystem of developers, publishers and users, creating a mutually beneficial platform in which developers can maximize revenues and users receive targeted, relevant and engaging advertisements. The global, multi-device platform offers advertisers the immersive engagement of the TV's large-screen experience combined with the interactive engagement of digital media.

YuMe and LG announced today that Toyota Motor Sales, U.S.A., Inc., the U.S. arm of global automotive manufacturer Toyota, is the charter advertiser on LG Smart TVs.

LG and YuMe will be running pilot ad campaigns in the United States with several leading advertisers starting in November with broader advertiser participation planned for the spring of 2012.

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