LG Adds Entertainment Packages to CINEMA 3D Line

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LG Adds Entertainment Packages to CINEMA 3D Line


LG_LW5300_3D_package.jpgFollowing the release of a third part study commissioned by LG showing that four out of five consumers prefer LG CINEMA 3D, which is passive, over Sony and Samsung active 3D televisions, LG Electronics just launched two new LG CINEMA 3D entertainment packages, which include an LG CINEMA 3D HDTV, 3D Blu-ray Disc player and four pairs of LG's lightweight 3D glasses - all packed together in one box.

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The 3D Blu-ray Disc player is designed for playing 3D or 2D Blu-ray and DVD movies, and also has the ability to upscale DVDs to reportedly near HD quality. In addition, the TV can reportedly convert 2D content to 3D.

LG's CINEMA 3D enables consumers to create the 3D viewing experience in their homes with lightweight eyewear.

Similar to the 3D glasses used in theaters, the LG CINEMA 3D polarized glasses do not have a battery and never need charging and since the glasses do not need to sync with an emitter, viewers can watch from wide angles in the room. The low cost of the eyewear also makes it easier to buy as many pairs as needed to host family and friends for a sporting event or 3D movie night. The Film Patterned Retarder (FPR) optimizes the separation of images for the left and right eye, which are then filtered through the glasses to give viewers a better 3D effect with minimal cross-talk. LG's 3D Light Boost, a thin film covering the screen, allegedly creates bright, crisp 3D images for a 3D viewing experience by helping to counteract dimness that can occur with 3D content.

LED Plus with Local Dimming are added in an attempt to provided deeper blacks and richer colors by providing greater control of brightness through local dimming technology to deliver better contrast, amazing clarity and color detail.

Picture Wizard II helps with picture adjustments, providing easy self-calibration with on-screen reference points for key picture quality elements such as black level, color, tint, sharpness and backlight levels.

The LG CINEMA 3D entertainment package (model LW5300) will be available in August 2011 in 47- and 55-inch class screen sizes at manufacturer's suggested retail price of $1,399.99 and $1,899.99, respectively.

Additional Resources
• Read more 3D HDTV news from Home Theater Review.
• See similar stories in our Blu-ray Player News section.
• Learn more in our 3D HDTV Review section.
• Explore Blu-ray players in our Blu-ray Player Review section.

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