LG and Pantone Join Forces for Café OLED Multi-Sensory Experience

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LG and Pantone Join Forces for Café OLED Multi-Sensory Experience


If you're going to be in New York City's SoHo district anytime between July 12 and July 14 and want to check out a one-of-a-kind AV/pastry experience (no, you read that right), check out Café OLED at 386 West Broadway, between Spring and Broome Streets. The event, a partnership between LG and Pantone, will showcase digital art created by David McLeod and artisan pastries designed by Amirah Kassem, "allowing consumers to see and taste color in a new way." For more information on the event, see the full press release below.

LG Electronics USA and the Pantone Color Institute, the global leader in color intelligence, are teaming up for a unique pop-up café that celebrates the powerful presence of color. "Café OLED," open July 12-14 in the heart of New York City's SoHo district, will marry the billion-plus colors on LG OLED TVs with colorful artisan pastries designed by Amirah Kassem, cookbook author and founder of Flour Shop, and inventive tinted lattes, allowing consumers to see and taste color in a new way.

Showcasing the Pantone Color Institute's Summer 2019 Fashion Color Trend Report, a color overview highlighting the top colors fashion designers will be featuring for the season, Café OLED will bring to life this colorful palette of uplifting, joyful Pantone hues that lend themselves to playful expressionism, ranging from the tantalizing Pink Peacock and Tangy Turmeric to a warming Aspen Gold and nutritious Pepper Stem.

The stunning colors will be displayed throughout the space on critically-acclaimed LG OLED TVs, where the canvas of the perfect black brings out the richness of each and every color. Their infinite contrast and high-dynamic range deliver a more realistic image unlike any other. The vibrant displays will be showcased through digital art created by multi-disciplinary illustrator and artist David McLeod.

"At Café OLED, we want consumers to see extraordinary color like they've never seen before, and we want to show them on the ultimate canvas, LG OLED TVs," said Michelle Fernandez, senior director of home entertainment brand marketing at LG Electronics USA. "LG OLED TVs deliver over a billion rich, accurate colors so partnering with the Pantone Color Institute, an organization that is dedicated to opening up the world to the power of color, is an absolutely perfect color match."

Sections of the café are dedicated to humanizing the Pantone Color Institute's Summer 2019 colors, bringing an emotional connection into both the physical and digital space, enabling the exploration of color psychology and distilling the relationship between color and senses.

"The Perfect Black on the LG OLED TV is the best conduit for displaying a range of colors, enhancing and emphasizing color's richness and beauty, and highlighting the important contribution of color in storytelling," said Laurie Pressman, vice president, Pantone Color Institute. "Color opens us to the world and when you have a pure black canvas like the LG OLED TV, we're able to see a visually realistic image like we've never seen before."

Café OLED features four colors from the Pantone Color Institute's Summer 2019 Trend Report in the space:

    • PANTONE 18-2045 Pink Peacock - The tantalizingly theatrical Pink Peacock emanates excitement, exerting a youthful and whimsical force and conveying a message of having fun with flair.
    • PANTONE 15-1264 Turmeric - Outgoing and spontaneous with a touch of tang, Turmeric positively glows. Infused with energy and magnetism, Turmeric's self-assurance and warming presence is winningly appealing.
    • PANTONE 13-0850 Aspen Gold - Exuding the warmth and splendor of the sun, Aspen Gold brightens the day. Radiating hope and happiness, the inviting Aspen Gold stimulates feelings of joy.
    • PANTONE 17-0542 Pepper Stem - Zesty yellow-green Pepper Stem encourages our desire for nature's healthy bounty. Connected to newness and growth, a fertile green that speaks to reinvigoration and replenishment.

Not only will attendees be able to see extraordinary color, but they're also invited to taste it through pastries crafted by Amirah Kassem of Flour Shop, paired with inventive lattes developed by local New York baristas and inspired by the Pantone Color Institute's Summer 2019 Palette. Café OLED will run from July 12-14 at 386 West Broadway (between Spring Street and Broome Street) in New York City.

For more information on Café OLED, please visit www.lgusa.com/cafeoled. Learn more about LG OLED TVs at www.lg.com/us/oled-tvs.


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