Published On: July 15, 2010

LG Electronics Introduces Suite of 3D Technology

Published On: July 15, 2010

LG Electronics Introduces Suite of 3D Technology

The world of products serving 3D technology is getting a boost from LG Electronics, which is putting its top-flight Infinia LED HDTVs together with the company's initial 3D-capable Network Blu-ray disc player, making for a killer combination.

LG Electronics has introduced a full suite of 3D technology products, pairing LG's new top-of-the-line "Infinia" LED HDTVs with its first-ever 3D-capable Network Blu-ray Disc player.

LG Infinia LX9500 and LX6500 series HDTVs have been paired with the company's BX580 Network Blu-ray Disc player and custom 3D eyewear. The LX9500 provides THX certified picture quality, Full LED Slim technology, content from NetCast Entertainment Access, an ultra-high refresh rate and all of LG's latest innovations.

"While consumers are still seeking the ultimate 2D HDTV home entertainment experience, demand for 3D technology is growing by the day, and as more content becomes available in the 3D format, this demand will continue to increase," said Peter Reiner, senior vice president, marketing, LG Electronics USA. "LG is now providing consumers with 'something better' in 3D sleek design, entertainment and online content options, and the extraordinary picture and sound quality that people have come to expect from LG."

LG will be offering an exclusive bundle at retail for the launch of its 3D technology suite. With the 1-2-3D bundle, consumers who purchase any LG LX9500 or LX6500 LED HDTV paired with the LG 3D Blu-ray Disc Player from participating retailers, will receive two free pairs of the 3D active shutter glasses, a $100 instant rebate and a bonus redemption certificate to receive Warner Home Video's Blu-ray 3D title IMAX Under the Sea 3D by mail while supplies last. Under the Sea transports viewers to undersea locations on Earth, including Southern Australia, New Guinea and others in the Indo-Pacific region, allowing them to experience face-to-face encounters with creatures of the sea. Visit LGusa.com/3Dpromo or visit participating retailers for full details.

3D Experience Hits the Small Screen

LG's 55- and 47-inch class LX9500, which, according to the company, are the world's first Full LED 3D HDTVs, provide consumers with 3D-capable LED display technology, and work with the use of active shutter glasses and an emitter built directly into the television to provide 3D content in Full HD 1080p resolution to each eye.

LG's proprietary Full LED Slim technology elevates picture quality with LED backlighting that supports detailed local dimming for contrast and detail, while also allowing for a slim frame with a .92-inch wide bezel for a borderless-type look. The set itself measures less than an inch thick at its thinnest point. This HDTV employs up to 240 addressable LED segments (on the 55LX9500) to improve picture quality. With a 480Hz refresh rate, LED local dimming, 2D THX Certification and its slim frame, the LX9500 is designed to look good whether the power is on or off.

The LX9500 also offers consumers entertainment options through NetCast Entertainment Access. This model is Wi-Fi enabled (adaptor required, sold separately), so online content can be accessed through a wireless connection to a home network. LG's LX9500 series also incorporates LG's unique "Magic Wand" remote system that enables interaction with the set.

LG's LX9500, launching in July, is supported by a marketing campaign with broadcast and online advertising tied to LG's corporate partnership with the NCAA, which began airing during the NCAA "March Madness" men's basketball tournament.

LX6500 Series

LG's LX6500 series, available in 55- and 47-inch class screen sizes through U.S. retailers, delivers 3D technology, contains energy-saving features, and delivers display performance with multiple entertainment options. It allows consumers to tap into broadband TV, and offers other interesting features.

Featuring LED Plus technology, the LX6500 combines edge lighting and local dimming for control of individual sections of the picture, based on the actual on-screen content which, according to the company, will deliver better contrast, clarity and color detail, as well as greater energy efficiency compared to conventional LCD TVs. The LX6500 delivers a contrast ratio of 8,000,000:1, and employs LG's TruMotion 240Hz technology to improve performance with fast-moving scenes. The LX6500 series also features NetCast and is WiFi capable (adaptor required, sold separately).

A Lot Of Entertainment

Both the LX9500 and LX6500 keep consumers entertained at home with online connectivity and a content package offering a variety of entertainment options, including NetCast Entertainment Access. With NetCast, consumers can access the following content sites for online entertainment options without the need for a personal computer:

• Netflix: Consumers can stream thousands of movies and TV shows, including a growing number of HD titles.

VUDU: Allows consumers to buy or rent from the largest library of movies in Full HD 1080p resolution as well as TV titles - with no monthly fees or additional hardware.

• YouTube: Offers the ability to instantly stream millions of Web videos directly from the Internet (without a personal computer).

• Yahoo! Widgets: Enables access to TV Widgets that allow viewers to interact with Internet services and online media through applications tailored to the needs of the watcher, such as up-to-the minute Yahoo! News, Weather and Finance, and new widgets, including CBS, Showtime and CNBC.

• Picasa: Provides access to Google's photo software so consumers can view photo albums.

Energy Savings

Understanding consumers' desire for products that reduce their household energy costs, both of LG's 3D LED HDTVs have a variety of energy-saving features, such as Intelligent Sensor to calibrate and optimize brightness, contrast, white balance and color, based on the ambient light in the room, thereby saving on energy output under most circumstances. Additionally, ISFccc calibration options allows for professional calibration to set "day" and "night" levels for optimal viewing and brightness levels customized to the consumers own viewing environment. All of LG's 2010 LED LCD series are ENERGY STAR rated.

3D Hollywood Blockbusters Come to Blu-ray

LG's BX580 Network Blu-ray Disc Player adds 3D playback capabilities in addition to 2D Blu-ray discs and DVD playback so consumers can use one machine to watch 3D and 2D content. The BX580 provides consumers with the ability to enjoy the new 3D content format, and when combined with the online content capabilities from NetCast, including Netflix, CinemaNow, VUDU, YouTube, MLB.TV, Pandora, Picasa and AccuWeather, the BX580 provides a varied entertainment package.

LG's BX580 3D-capable Network Blu-ray Disc player has built-in Wi-Fi capability allowing consumers to access online content through a connection to their home network, without the need for a direct Ethernet connection, offering flexibility during setup by eliminating wires. DLNA certification gives users access to content, like family videos, from other DLNA certified devices such as a computer.

For more information about LG products, please visit www.LG.com.

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