LG Expands OLED Line with New, Flat 4K TVs

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LG-EF9500.jpgLG has announced the addition of flat, non-curved models to its 4K OLED TV lineup. The new EF9500 Series will include screen sizes of 55 and 65 inches and will be priced the same as the comparable curved models: $6,999 for the 65-inch model and $5,499 for the 55-inch model. The EF9500 Series will support the playback of HDR content, and an upcoming firmware update will add HDR support to the curved EG9600 Series, as well. The new EF9500 TVs will be available in September.

From LG
LG Electronics USA has announced pricing and availability for the latest addition to its OLED family of televisions--the EF9500 flat OLED 4K TV series--scheduled to begin arriving at retailers nationwide in September. The EF9500 series represents the world's first flat 4K Ultra HD resolution OLED TV displays.

The introduction of the EF9500 OLED 4K TV series marks a significant milestone in the expansion of the LG OLED TV portfolio, tripling the number of models in less than a year. The new series introduces flat-screen models to LG's OLED line up, which also includes the EG9600 and EG9700 series of Curved OLED 4K TVs and its EC9300 Full HD Curved OLED TV model. LG now offers OLED TVs in 55-, 65-, and 77-inch class sizes, both curved and flat configurations, and 1080p and 4K resolutions.

With OLED's revolutionary technology, consumers can enjoy awe-inspiring picture with perfect blacks and incredible color, even from wide viewing angles unlike any LCD/LED TV can deliver. Blacks rendered by LG's OLED TV are up to 200 times deeper than those of an LCD panel, creating an infinite contrast ratio and bringing colors to life like never before possible.

Advanced Content Delivery - Including High Dynamic Range (HDR)
In addition to its flat configuration, another notable distinction of the EF9500 series is that it is the world's first HDR-capable OLED TV, allowing consumers to display HDR content from both streaming content partners and external source devices. LG's EG9600 Curved OLED 4K TV series soon will receive a firmware update that enables consumers to stream HDR content from current and future streaming content providers. LG OLED technology is perfectly suited for HDR content because it delivers the perfect black that only OLED TVs can achieve. By starting from perfect black, OLED is able to produce the required light ranges at lower peak brightness, resulting in an exceptional--and more comfortable--HDR viewing experience.

LG's OLED TV lineup features its webOS Smart TV platform designed to make finding and switching between content options--including broadcast TV, streaming services and external devices--simple and fast. LG's updated webOS 2.0 platform for 2015 models features an enhanced user interface, reduces boot time and allows users to personalize Launch Bar menus to make it easier than ever for users to access their favorite content.

LG's webOS Smart TV platform launches apps quickly and seamlessly so users can view their desired content faster. It features simple switching to let users quickly shift to any content they'd like, as well as simple discovery to help find new sources of entertainment from 4K partners such as Amazon Instant Video, Netflix, and YouTube, and many more Full HD options.

More Mainstream Price Points
LG is making OLED TV accessible to more consumers than ever before, offering models at prices comparable to many of today's premium LCD/LED TVs. Even with new features and design enhancements, the 55EC9300 Full HD Curved OLED TV is now priced at $2,499--more than 75 percent lower than the price of LG's first-generation 55-inch class model, which first sold for $14,999 two years ago. Since then, LG's OLED TV lineup has evolved into a new category of television to include multiple variations at lower price points available nationwide through big-box retailers, regional dealers and specialty and custom-installation retailers. Furthermore, the new flat EF9500 series and the curved EG9600 series will be available at the same price--$6,999 for the 65-inch model and $5,499 for the 55-inch model--freeing consumers to enjoy OLED in either configuration, flat or curved, regardless of price.

LG's 2015 OLED 4K TVs combine the intense detail of 4K Ultra HD and the superior contrast and rich, accurate color that OLED provides, displaying the ultimate in picture quality. For impressive sound, LG's 2015 OLED 4K TVs feature premium built-in speaker systems designed by harman/kardon to deliver a completely captivating audio and video experience. LG has also taken its state-of-the-art screen technology and transformed it into a work of art with its Art Slim design philosophy, making OLED a complement to any interior décor as the TVs boast an amazingly slim depth at only a few millimeters and a stylish, frameless design.

Series, models and suggested pricing for LG's full line up of OLED TVs include:

• EF9500 - OLED 4K TV
65-inch class (64.5 inches diagonal) model 65EF9500: $6,999
55-inch class (54.6 inches diagonal) model 55EF9500: $5,499

• EG9600 - OLED 4K TV
65-inch class (64.5 inches diagonal) model 65EG9600: $6,999
55-inch class (54.6 inches diagonal) model 55EG9600: $5,499

• EG9700 - OLED 4K TV
77-inch class (76.7 inches diagonal) model 77EG9700: $24,999

• EC9300 Series - Full HD OLED
55-inch class (54.6 inches diagonal) model 55EC9300: $2,499

Additional Resources
LG's First Curved Soundbar Launching This October at HomeTheaterReview.com.
LG to Expand OLED 4K TV Lineup at HomeTheaterReview.com.


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