LG in Trouble Over 3D Ad Claims

By |

LG in Trouble Over 3D Ad Claims

LG_Cinema_3D_3D_HDTV.gifAccording to TWICE, the National Advertising Division (NAD) of the Council of Better Business Bureaus recently investigated claims made by LG's advertising campaign for the company's Cinema 3DTVs.

Additional Resources
� Read more 3D HDTV news from HomeTheaterReview.com.
� See similar stories in our Industry Trade News section.
� Explore reviews in our 3D HDTV Review section.

The council reported that LG's Cinema 3D advertising claims were based on materially flawed evidence in regards to consumer perception. The campaign claimed that in tests, "four out of five people chose LG over Sony and Samsung for overall 3D experience."

These advertisements made bold claims that consumer tests found four out of five people preferred LG's Cinema 3D TV's passive technology to the active-shutter 3D LCD HDTVs from Samsung and Sony for the overall 3D experience, brightness, color, and picture quality.

According to its decision, the council said the NAD examined the conditions under which consumers watched LG's 3D HDTVs, including viewing distance and angle, screen sizes, refresh rate, and image resolution, as well as the 3D glasses.

"Having found the consumer-perception evidence upon which they based to be materially flawed, NAD recommended that the advertiser discontinue the claims that '4 out of 5' consumers preferred LG's passive 3D over Samsung's active 3D for picture quality, color, overall 3D experience, glasses, etc. NAD also recommended that the advertiser discontinue it's characterization of the tested Samsung 6420 model as Samsung's 'leading model,'" an NAD statement read.

An LG representative said, "This was a 2011 marketing campaign that has run its course, and LG has decided not to appeal the NAD's recommendation."

Latest 3D HDTV

Aug 03
3D Isn't as Dead as You Thought It Was Is 3D TV dead? While the technology has suffered a lot of setbacks, it's still showing a few signs of life. Jeff Berman discusses 3D's future in this week's featured news story.
3D Isn't as Dead as You Thought It Was

Nov 09
James Cameron Says 3D TV Was "Premature" In a recent interview with The Wall Street Journal's Evelyn M. Rusli, James Cameron discussed why 3D TV didn't catch...
James Cameron Says 3D TV Was

Jun 21
Glassless 3D At MIT Since 3D has kind of fallen by the wayside lately, manufacturers are looking for a way to solve one of...
Glassless 3D At MIT

Jun 11
Vizio Unveils 2014 M-Series TVs VIZIO has unveiled its 2014 M-Series televisions. They offer Full-Array backlighting and screen sizes ranging from 32"-70". They also feature...
Vizio Unveils 2014 M-Series TVs

May 13
Sanyo Unveils Its 4K-less Lineup Well, it seems that not everyone is ready to jump on the 4K/Ultra HD bandwagon. Sanyo just announced its 2014...
Sanyo Unveils Its 4K-less Lineup

  • Comment on this article

Post a Comment
comments powered by Disqus