LG has launched its latest addition to the OLED TV lineup, the LG M4, promising a revolutionary shift in home entertainment with its wireless connectivity. This new model, an evolution of the LG G4 (which we recently reviewed), introduces a fresh approach to TV connectivity by eliminating all but the power cable. As it begins its rollout, the M4 is expected to be available soon in major markets, including the US and UK.
The standout feature of the LG M4 OLED is its wireless capability. Much like its predecessor, the M3, the M4 uses a Zero Connect Box to handle all connections. This box transmits audio and video signals to the TV wirelessly over the 60GHz frequency band. This frequency is chosen specifically because it is less congested than the more commonly used 2.4GHz and 5GHz bands.
According to LG, this setup ensures a stable connection with a bandwidth of up to 30Gbps, maintaining high-quality image and audio transmission up to a distance of 10 meters.
The Zero Connect Box, which resembles a more square version of the Xbox Series X, connects all external devices and then wirelessly transmits the signal to the TV. This technology allows for a clutter-free setup, as users only need to find a power outlet for the TV itself, giving more flexibility in room design and TV placement.
The LG M4 OLED is built around the second-generation MLA OLED Evo panel, which promises enhanced brightness and picture quality. However, this is not available on the 97-inch model, which uses a standard panel due to current manufacturing limitations.
The 97-inch version supports 4K at 120Hz, while the smaller models (65-inch, 77-inch, and 83-inch) support 4K at 144Hz. This high refresh rate is particularly beneficial for gamers, offering smoother visuals and a better gaming experience.
Powering the M4 is LG's new Alpha 11 processor, which also supports wireless lossless Dolby Atmos audio for compatible LG soundbars. The operating system is LG's webOS 24, which provides a user-friendly interface and a range of smart features.
LG has initially launched the M4 in European markets, with plans to roll out globally, including the US and UK, shortly. The pricing in Euros gives an indication of its premium positioning in the market:
These prices reflect the high-end technology and innovative features of the M4, positioning it as a luxury item in the OLED TV market. The 65-inch model, notably the smallest and most affordable in the wireless OLED segment, aims to attract a broader audience, including those looking to integrate high-performance gaming into their home entertainment setup.
The LG M4 enters a competitive market, facing off against other high-end OLED models from brands like Samsung, Sony, Panasonic, and Philips. Each of these competitors has its unique strengths, but LG’s focus on wireless technology and high refresh rates provides a distinctive edge for now. The M4 can be seen as a successor to LG's now-discontinued W-series 'wallpaper' OLED, which was known for its ultra-thin design and premium features
