LG Previews 2011 NANO Full LED HDTVs

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LG Electronics unveiled the next generation of flat panel televisions featuring NANO Lighting Technology at its CES Sneak Peek event in New York City.

The LW9500 and LW7700 NANO full LED TV series features NANO Lighting Technology, which produces LG's brightest, clearest and smoothest picture yet. An extremely thin film printed with a proprietary light dispersion pattern combined with a full array of LEDs disperses light more evenly across the screen, creating pictures that are brighter and more uniform than conventional edge-lit LED sets. What's more, an Anti-Reflection Panel on the screen works to minimize reflection from external light sources, including sunlight.

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The LW9500 and LW7700 boast improved localized dimming in both 2D and 3D with their Micro Pixel Control. By manipulating individual LED blocks, Micro Pixel Control reportedly adds greater range and life to colors. The LW9500 also features LG's TruMotion 480Hz, while the LW7700 features LG's TruMotion 240Hz.

As LG's picture technology continues to evolve, so does its INFINIA Design. The slim profile of the NANO backlighting unit enables overall set depth and bezel to be as thin as less than one inch.

Both the LW9500 and LW7700 deliver LG's best 3D images yet, according to the company. By ensuring a more uniform distribution of light from the LED backlight panels, the NANO series illuminates the screen more effectively for 3D clarity and brightness.

Screen sizes range from 47- to 60-inch classes. The LG NANO FULL LED TVs are also undergoing THX 2D and 3D Display Certification. Additional details on the models including specs, pricing and availability will be announced at the 2011 International Consumer Electronics Show in January.


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