LG has officially launched its latest offering in the audio arena, the LG SG10TY 3.1 Dolby Atmos Soundbar, catering to the discerning needs of consumers seeking immersive audio experiences for their home entertainment setups. Priced at $799 and available for preorder, this soundbar boasts a plethora of features aimed at enhancing both music and movie playback, seamlessly integrating with LG's OLED Evo G4 Series TVs.

At the heart of the LG SG10TY is its immersive 3D Spatial Sound technology, which utilizes advanced channel analysis to deliver lifelike audio and a captivating sense of space. This technology ensures that listeners are enveloped in rich, multidimensional sound, whether they're watching blockbuster films or streaming their favorite music tracks.

One of the main features of the SG10TY is LG's AI Room Calibration, a cutting-edge functionality that swiftly analyzes the acoustic characteristics of a room and optimizes audio settings accordingly. This not only ensures pristine sound quality but also offers enhanced flexibility for installation, with the latest iteration extending its calibration capabilities to rear surround speakers.

Designed to complement LG's OLED Evo G4 Series TVs, the SG10TY features a sleek and minimalist design, perfectly aligning with the width of a 65-inch G Series OLED Evo TV. Additionally, the soundbar's One Wall design eliminates unsightly cables, maintaining a clean and clutter-free viewing environment.

Wireless connectivity is another highlight of the LG SG10TY, with support for WOWCAST technology enabling seamless pairing with select LG TVs. This not only facilitates a hassle-free setup but should also ensure lossless multi-channel audio transmission, ideal for high-resolution music streaming via platforms like TIDAL and Spotify Connect.

Furthermore, the LG SG10TY's WOW Orchestra functionality integrates seamlessly with LG TVs, harnessing the combined power of the soundbar and the TV's built-in speakers to create an expansive soundstage with enhanced width and height. With 420 watts of power and an included subwoofer, the SG10TY promises to deliver an immersive audio performance that truly elevates the home viewing experience.

Technical Specifications: 

• Audio Features: Dolby Atmos®, Dolby Digital, Dolby Digital Plus, Dolby TrueHD; DTS Digital Surround, DTS:X, DTS-HD High Resolution, DTS-HD Master Audio; LPCM, MP3 C4A / USB, OGG
• Connectivity: Bluetooth, LG TV Sound Sync (Optical), Optical Input, SIMPLINK (HDMI CEC), USB Host, Wi-Fi, Wireless Active Subwoofer, Audio Return Channel (ARC), HDMI Audio Return Channel (ARC), HDMI Audio Return Channel (eARC), Smartphone Remote App (iOS/Android), TV Remote Compatibility
• Dimensions and Weight: Sound Bar: 56.9" x 5.9" x 1.3", 8.6 lbs, Subwoofer: 7.1" x 15.5" x 11.4", 12.8 lbs, Carton Size: 60.3" x 16.8" x 9.9", Shipping Weight: 35.5 lbs
• Power Consumption: Soundbar Power Consumption: 45 W, Standby: 0.5W ↓, Subwoofer Power Consumption: 33 W, Standby: 0.5W ↓, Total Power: 420 W
• Additional Features: WOW Interface, 24-bit Upsampling, WOWCAST Built-in, 4K Passthrough, 4K Passthrough (HDCP 2.3), Dolby Vision & HDR10 Passthrough, Amazon Alexa Supported, Apple AirPlay 2 Supported, High Resolution Audio: Up to 24bit/96kHz, Sound Bar Mode Control, Spotify Connect Supported, TV Sound Mode Share, USB Playback, Wireless Surround Sound Ready, WOW Orchestra
• Sound Modes: Bass Blast, AI Sound Pro, Bass Blast +, Cinema, Game, Music, Sports, Standard
• Audio Output: Center: 40 W, Front: 80W(40W+40W)*2, Subwoofer: 220W (Wireless)

LG has made the SG10TY Soundbar available for preorder exclusively on LG.com, with a special promotion offering a 25% discount when bundled with select sizes of LG OLED EVO G4 TVs. This limited-time offer provides consumers with a compelling opportunity to upgrade their home entertainment setup with premium audio and visual components.