LG Electronics unveiled the LG Signature OLED T, the world's first wireless transparent OLED TV, at the Consumer Electronics Show (CES) 2024 held in Las Vegas. This innovative television combines a transparent 4K OLED screen with LG's advanced wireless video and audio transmission technology, promising a unique viewing experience that seamlessly integrates into any living space.
The LG Signature OLED T, often referred to as the "OLED T," features a massive 77-inch transparent display that can turn virtually invisible when turned off. This remarkable characteristic allows users to effortlessly blend the TV into their surroundings, eliminating the longstanding issue of having a conspicuous black screen when the TV is not in use.
One of the key highlights of this television is its flexibility in placement. Unlike traditional TVs that are typically mounted on walls, the OLED T can be positioned anywhere in a room, even in front of windows without obstructing the view outside.
This flexibility is made possible by the included Zero Connect Box, which utilizes LG's wireless transmission technology to deliver 4K images and sound to the TV, eliminating the need for unsightly cables.
The LG Signature OLED T offers three distinct viewing modes. First, it can serve as a transparent digital canvas with its Always-On-Display (AOD) feature, ideal for showcasing artwork, videos, or photos, creating a captivating visual experience.
Additionally, the T-Bar feature provides a handy info-ticker along the lower part of the screen, displaying news updates, weather forecasts, or song titles while still offering an unobstructed view of the space behind it.
For those seeking the highest picture quality, the OLED T can be switched to opaque mode at the touch of a button. This mode raises a contrast screen, optimizing the viewing experience. The TV is powered by the new α (Alpha) 11 AI processor, boasting a 70% improvement in graphic performance and a 30% faster processing speed compared to its predecessor, ensuring top-notch performance for viewers.
Customers have the option to choose from various setups, including stand-alone, against-the-wall, or wall-mount options. Moreover, they can personalize their TV area by adding floating shelves on either or both sides of the screen, allowing for the display of additional items such as toys, framed photos, or other decorations.
According to the company, the LG Signature OLED T represents a shift in the way we perceive and interact with television technology. With its transparent and wireless design, the OLED T creates an open and inviting atmosphere in any living space. LG expects it to be a game-changer in the world of home entertainment.
Park Hyoung-sei, president of the LG Home Entertainment Company, said the Oled T is an “incredible feat of consumer-driven innovation”.
He continued by stating: “LG Signature Oled T offers brand-new screen experiences plus the picture quality and performance of our award-winning Oled technology. LG’s transparent Oled gives customers greater freedom to curate their living spaces, completely redefining what’s possible and pointing the way to an exciting future for the television industry.”
The LG Signature OLED T was awarded multiple accolades at CES 2024, including the prestigious Best of Innovation honor, highlighting its potential to redefine the future of television. CES attendees can experience the OLED T firsthand at LG's booth (#16008, Las Vegas Convention Center) during the event, which runs from January 9-12, 2024.
While the OLED T's price point (pricing and availability are yet to be confirmed) may limit its accessibility to a broader audience, its potential to redefine the TV viewing experience and seamlessly blend with our surroundings is undeniably captivating. The future of television technology is looking brighter, or rather, more transparent, than ever before.