LG has indicated that, while remaining committed to OLED TVs, the company also plans to introduce quantum dot TVs, which are also considered a “next-generation” technology but are less expensive to produce than OLED — especially now that Dow Chemical plans to build a quantum dot plant in South Korea.
LG Electronics Inc, maker of expensive OLED display televisions, said it will supplement its line-up of next-generation TVs with sets using cheaper quantum dot display technology under a dual-track strategy.
The world’s No.2 television maker after domestic rival Samsung Electronics Co Ltd, South Korea-based LG has been pushing OLED TVs as the next generation technology in concert with affiliate LG Display Co Ltd.
“We are pursuing a dual-track strategy with quantum dot and OLED,” LG Electronics Chief Financial Officer Jung Do-hyun told analysts on Wednesday.
Speculation that LG and Samsung would launch quantum dot televisions has intensified after Dow Chemical Co said it will build a new quantum dot plant in South Korea. Commercial production at the plant is expected to begin in the first half of 2015.
LG earlier reported an operating profit of 461 billion won ($440.21 million) for the July-September quarter, better than a 454 billion won mean estimate from a Thomson Reuters I/B/E/S poll of 36 analysts.
LG touts various benefits of OLED TV, such as higher picture quality than existing LCD technology and the wider set of design opportunities given its malleability.
However, a 65-inch OLED television launched by LG earlier this year priced at 12 million won in South Korea – far higher than an equivalent UHD television using liquid crystal display technology, the current standard.
Quantum dot display TVs offer a cheaper alternative to OLED TVs and are easier to manufacture, analysts say, although the technology is nascent and few models are currently available, with Japan’s Sony Corp (6758.T) among the few companies selling them. With more rivals likely to utilize the technology, analysts say LG cannot afford to be left behind.”
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