Published On: July 21, 2023

Loewe Introduces Its Biggest OLED TV with Integrated 1TB HDD and Luxury Design

Published On: July 21, 2023
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Loewe Introduces Its Biggest OLED TV with Integrated 1TB HDD and Luxury Design

Luxury TV maker Loewe introduces its latest addition to the bild series, the Loewe bild i.77 dr+, featuring a 77-inch OLED screen and premium features.

Loewe Introduces Its Biggest OLED TV with Integrated 1TB HDD and Luxury Design

  • Marko Vujović, a dedicated journalist and news press release writer started his career at 19. He has since channeled his passion into a career that covers various news topics in the tech niche, serving major industry players such as Sony and Samsung.

Loewe, the renowned luxury TV manufacturer, celebrates its 100th anniversary with the introduction of the Loewe bild i. 77, an exquisite 77-inch OLED TV that promises to impress discerning buyers with its premium aesthetics. The company, having recently faced financial challenges, is back with a bold statement, presenting the bild i. 77 as a new addition to its exclusive bild line of 4K HDR TVs.

The Loewe bild i.77 dr+ has an Ultra HD OLED panel with support for High Dynamic Range (HDR10, HLG, and Dolby Vision), that provides vivid colors, exceptional contrast, and picture quality. To complement the striking visuals, the TV features an integrated hidden soundbar that delivers a total power output of up to 40W. 

While specific details about the speaker arrangement remain undisclosed, Loewe emphasizes its compatibility with Dolby Atmos and HDMI eARC, ensuring seamless integration with its own sound systems or third-party solutions for an enjoyable cinematic audio experience.

Underneath its elegant exterior, the bild i. 77 incorporates the powerful Loewe chassis SL7 and operates on the latest Loewe os7.4 smart TV platform. This sophisticated platform allows seamless access to various streaming apps and services, including Apple TV+, Netflix, Amazon Prime Video, and Disney+. Moreover, users can explore an extensive selection of content and entertainment options through the Loewe home screen.

Loewe understands the importance of design and offers customers multiple installation options to suit their preferences. These include the floor-to-ceiling pole stand, which creates a floating effect for the television, a floor stand, and a tiltable wall mount, ensuring the bild i. 77 seamlessly integrates into any home cinema setup.

The Loewe bild i.77 dr+ is currently available for purchase through Loewe's official website and select retailers. The recommended retail price for this top-of-the-line model is set at £6000 / €6000 / $6719

While the price tag might be on the higher end compared to mainstream competitors, Loewe's target audience seeks a TV that complements their interior design with luxurious materials and styling, making it an attractive choice for those willing to invest in a premium entertainment experience.

Loewe's 77-inch OLED TV joins its existing lineup of bild i models, ranging from 48 to 65 inches, some of which also come with integrated hard drives for recording capabilities.

Loewe's latest offering, the bild i.77 OLED TV, is a testament to the brand's commitment to crafting luxury televisions that deliver unparalleled visual and auditory experiences. With its impressive 77-inch display, HDR support, integrated 1TB hard drive, and sophisticated design options, the bild i.77 is sure to leave a lasting impression on those seeking the pinnacle of home entertainment.

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