Magnolia Audio Video is the high-end arm of Best Buy. Many stores are adjacent to or part of other Best Buy stores. Founded independently over 50 years ago in Seattle, Magnolia's founder Len Tweten described their goal as ""near fanatical dedication to customer satisfaction." Although there is some overlap in what is sold, Magnolia stores typically carry higher-end products compared to Best Buy.
Most current stores offer a more aesthetically pleasing shopping experience, with comfortable lighting, low noise, and attractive decor. A far cry from the warehouse feel of Best Buy.
Magnolia's competition in the high-end chain A/V world have largely disappeared, though there is still local competition from independently owned custom installers and A/V dealers.