More pixels, more brightness, more resolution, and an image that is as the movie director intended - that's the claim behind the avielo optix SuperWide 235 from projectiondesign.

Making its worldwide debut at CEDIA Expo 2010, the avielo optix SuperWide 235 utilizes a new high-resolution DLP chip, developed by projectiondesign engineers in partnership with Texas Instruments, that allows an image of 2538 x 1080 resolution to be displayed in the home without the use of additional optics.

Typically, the way to achieve the 2.35:1 format in home projection involves adding a lens to the front of the projector. Many of these lenses are made from high quality glass. However, adding any kind of attachment to a piece of equipment has trade-offs. In this case, adding a lens to a projector to achieve a 2.35:1 aspect ratio can affect image clarity and brightness.

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To learn more about 2.35 and projectors please read our other articles, including the SIM2 MICO 50 LED DLP front projector review by Andrew Robinson, the SANYO PLV-Z4000 LCD projector review by Adrienne Maxwell, and Home Theater in Cinemascope: Schneider Kreuznach Presents New Anamorphic Lens.  You can also check out our 2.35:1 Aspect Ratio information page or our All Things Video Projectors section.

Explaining the significance of native 2.35:1 aspect ratio projection, Anders Løkke, Marketing & Communications Manager, projectiondesign, says:

"The Blu-ray Disc media is considered by most to be the heart of the high definition format, and sets the standard for true HD home theater. However, Blu-ray Disc is based on a 1.78:1 image format. In order to fit a 2.35:1 image on a device that is 1920 pixels wide, the vertical resolution must be reduced to around 800 pixels."

avielo hopes to use new video processing to format the 1920 x 800 image into a 2538 x 1080 by adding pixels to the width and height. In doing this, avielo's SuperWide 235 format uses reportedly 78% more pixels for native 2:35:1 display versus a standard 1080p projector with a Blu-ray Disc 2:35 format movie. The projector comes equipped with a proprietary lens that are made from aspherical glass elements. This, combined with an increased native resolution, allegedly converts 1.78:1 to 2.35:1 by expanding the width of the image without impacting the height.

The avielo optix SuperWide 235 projector will be on display at CEDIA Expo 2010.