Netflix to Add Second-Screen Capability

By |


netflix_logo_225.gifBusiness Insider is reporting that, later this year, Netflix will add second-stream capability, meaning that users will be able to access related information on their handheld device while streaming Netflix content to their TV. A recent Nielsen report states that 62 percent of North Americans like to browse online while watching video programming, and Netflix's second-screen function could provide easy access to�actor/director/episode info, social media features, or advertising opportunities related to what's being shown.

From Business Insider
Watching Netflix one screen at a time just isn't enough anymore. What is this, 2011? Time to take it to the second screen!

The streaming giant has announced a new feature, set to debut later this year, aimed specifically at addressing the ever-growing consumer trend of "second screening" in which a viewer uses their phone or tablet at the same time as the television while watching a program.

A Netflix watcher who uses his or her phone to send the content to the TV will get supplemental content on their handheld device, such as behind-the-scenes information about the actors or other trivia.

A Nielsen study showed that 62 percent of people in North America browse online while also watching video programming, and 58 percent of people do the same worldwide. So Netflix is smartly trying to capitalize on a significant chunk of market wherein advertisers and content creators can reach and engage with the audience on multiple fronts.

At the moment, Netflix plans to only show its own cataloged information, but the potential is clearly there to open this space up to third parties.

Margaret Boland and Robert Elder of BI Intelligence, Business Insider's premium research team, point out that Netflix could have an enormous range of partnerships on its hands because it theoretically could push any content it wants on the second screen as long as it relates to the program somehow.

If Netflix were to charge content partners to gain access to this second screen audience, then it could tap into a significant new revenue stream outside of the subscriptions on which it currently relies wholly to generate revenue.

To read the complete Business Insider story, click here.

Additional Resources
Five Questions to Consider Before Cutting the Cord at HomeTheaterReview.com.
Netflix Sees Continued Subscriber Growth at HomeTheaterReview.com.


  • Comment on this article

Post a Comment
comments powered by Disqus

Latest News

Mar 24
Denon and Marantz Add Roon Tested Compatibility to 68 Products Denon and Marantz owners now be able to access the subscription-based music management service via certified devices.
Denon and Marantz Add Roon Tested Compatibility to 68 Products

Mar 19
Enjoy Front Row Seats While Social Distancing by Streaming Your Next Concert If you're looking for a streaming distraction right now but find the offerings on Netflix, Hulu, Disney+, etc. getting a...
Enjoy Front Row Seats While Social Distancing by Streaming Your Next Concert

Mar 17
Universal Brings First-Run Films Home Early Universal is bringing home theatrical releases much quicker than expected due to COVID-19.
Universal Brings First-Run Films Home Early

Mar 12
Onkyo and Pioneer Add New Sonos Functionality to Select AVRs Onkyo USA announced today a new firmware update that will enable volume control of select Onkyo and Pioneer ELITE AV...
Onkyo and Pioneer Add New Sonos Functionality to Select AVRs

Mar 10
AXPONA Delayed Due to COVID-19 Concerns The popular regional audio show has been rescheduled from April 17-19 to August 7-9, 2020, due to concerns about the novel coronavirus.
AXPONA Delayed Due to COVID-19 Concerns