Rumor has it that Apple's next version of Apple TV will take the big boys' battle for control of home entertainment to a whole new level. First, it will offer 1080p capability right out of the box. Second, although it will have 16GB of memory on board and optional external storage, it will strongly leverage cloud-based streaming. Third, it will be based on an iPhone platform and OS (which begs the question: Are iPhone apps for the home TV far behind?). Finally, Apple will sell all of this for...$99.
Stay tuned...