Now Hear This or NHT as they are known in the specially AV business announced yesterday that they were returning to the business after a few months in hibernation. Their new business model will sell speakers online, leaving the ultra-competitive world of traditional retail distribution for the more profitable yet smaller customer base of selling direct. NHT will follow in the footsteps of Internet-direct speaker companies like Orb Audio, Aperion Audio, Emotiva, Outlaw Audio and many others.
NHT is currently owned by the original founders Chris Byrne and John Johnsen.
• Learn more about NHT speakers here.
• Read a review of the NHT Super Zero
The new NHT will reduce their prices by a reported 30 percent which will make their products even more competitive in today's value-conscious market without sacrificing any quality. NHT also alleges their new model will be more green as the carbon needed to ship speakers from the factory to the rep to the store to the consumers is now a much more streamlined model with the rep and the dealer out of the middle of the transaction.
NHT's move to go Internet-direct comes as
is making a similar move and traditional retailers fight to figure out their future.