FierceCable is reporting that Nielsen will soon begin measuring the audience numbers for streaming services like Netflix and Amazon. These numbers won't affect the official Nielsen ratings, but they will provide a clearer picture of how large a show's viewing audience might be, especially those shows that are exclusive to a particular streaming service, like House of Cards.
Research company Nielsen will begin measuring the audiences of major SVOD services like Netflix (NASDAQ: NFLX) and Amazon (NASDAQ: AMZN), providing programmers insight into how much their content is being streamed for the first time.
Nielsen will conduct this research without the consent of these SVOD companies starting in December by measuring the audio streams of content delivered over the Internet. The news was first reported by the Wall Street Journal, which obtained documents sent by Nielsen to its programmer and advertiser clients.
The tally won't be comprehensive--technological limitations restrict Nielsen from gathering data streamed over mobile networks. But with programmers flying blind as they negotiate with fast-growing Netflix, which doesn't release audience data, it's a start.
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