CNET is reporting that Samsung has not altered its strategy regarding OLED TVs -- that the company feels the market still isn't ready and does not plan to introduce new models in 2015. The 55-inch KN55S9C that we reviewed early this year will remain the only model in the line. The story goes on to state that, like LG, Samsung is exploring quantum dot TVs and may show them off at next year's CES.
Kim Hyun-seok, head of Samsung Electronics' TV business, has told reporters in Seoul that it's still too early for the company to launch OLED TVs and that Samsung's "strategy on OLED TV this year as well as next year remains unchanged."
After competing with cross-town rival LG Electronics for years to commercialize OLED TVs, Samsung has recently announced that it will be focusing on UHD TVs with LCD panels.
Meanwhile, LG is steadfastly continuing investments in OLED panels and products and said it is unafraid to go at it alone. "We will put everything into OLED as we are confident that it will replace LCD as the TV standard in the coming years," said LG spokesman San Kim. LG showed off a full HD OLED TV last year and an Ultra HD OLED TV this year with no plan to back down any time soon.
Executives of LG Display, LG Electronics' display panel-making affiliate, said in a conference call for its quarterly earnings that the company is well prepared to continue manufacturing OLED panels.
To read the full CNET story, click here.