Published On: May 28, 2010

Onkyo To Sell Through

Published On: May 28, 2010
Last Updated on: October 31, 2020
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Onkyo To Sell Through

Onkyo, like Vizio and others before them, has discovered the pot of gold that is being associated with the mega retail chain Wal-Mart and while Onkyo is staying clear of their retail stores (for now) they're going to be making their presence known on Wal-Mart's website real soon.

Onkyo To Sell Through

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Onkyo has told its sales reps and major accounts that it will begin selling twelve home audio products, including A/V receivers and HTIB packages, through within the next couple of months.

Walmart has been ramping up its home entertainment initiatives in recent months, both on the retail and product development side. While this would represent the first time a specialty brand such as Onkyo has engaged with the powerful retailer, it likely won't be the last.

Onkyo asserts that it will keep all of its offerings below $499 in order to protect its dealer network, and will only offer these products through Walmart's website, not in stores. Some of these products will be derivatives of current models.

Onkyo believes the Walmart deal will expose the brand to more people as well as create additional business for its step-up products through its specialty dealer base. The company also believes its distribution network needs to evolve and diversify in order to survive, and avoid the status quo which often leads to reduced sales.

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