Panasonic Announces THX-Certified 4K OLED TV at IFA

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Thumbnail image for Panasonic-logo.jpgAnother TV manufacturer has embraced OLED. At its IFA press conference, Panasonic unveiled its first official 4K OLED TV, the CZ950. This curved, THX-certified 4K TV will use Panasonic's Studio Master Drive processor, will be HDR-capable, and will offer 90 percent of the DCI color space, according to Digital Trends. The CZ950 will reportedly hit European retailers in October; no word yet on pricing or availability in the United States.

From Digital Trends
LG is no longer a solo player in the OLED TV game. During its press conference at IFA 2015, Panasonic announced the CZ950, a curved 4K UHD OLED TV built around the company's Studio Master Drive processor. Panasonic says this is the most color-accurate TV it has ever created, and is the first to achieve THX certification. The new display will reportedly hit store shelves in Europe this October.

Panasonic has always been at the forefront of color accuracy--its plasma TVs consistently achieved acclaim as being the best around in this regard, and the Panasonic's top-of-the-line LED/LCD TVs have carried on that tradition. Now, Panasonic is bringing its expertise to a brand new OLED TV, the CZ950, which the company claims will be the most color-accurate OLED TV on the market.
In addition, the television as already earned THX certification, meaning it stands up to the strict standards that film makers demand. The TV is also fully HDR (high dynamic range) compatible and covers over 90 percent of the DCI color space, bringing at-home movie watching ever closer to the cinema experience.

The tech behind Panasonic's signature picture quality is its 4K Studio Master Drive processor. The chip analyzes every aspect of sharpness, brightness, and level of color accuracy, frame by frame, many hundreds of times. The chip was already in solid shape, but for this new OLED TV, Panasonic brought in Mike Sowa, a professional Hollywood colorist who has worked on blockbuster movies like Oblivion and Insurgent for over 30 years. 

To read the complete Digital Trends story, click here.

Additional Resources
LG Expands OLED Line with New, Flat 4K TVs at HomeTheaterReview.com.
LG Trying to Set Up OLED Alliance at HomeTheaterReview.com.


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