Panasonic Corporation of North America has launched an advertising campaign to highlight Panasonic's growing leadership in green business innovation looking toward 2018, the 100th anniversary of the founding of its parent company, Panasonic Corporation.
The campaign is part of a larger global communications effort which launched in the United States on June 10, and features ads in major news and business magazines, including Newsweek and Bloomberg BusinessWeek, as well as television commercials on the National Geographic Channel and Bloomberg TV. The ads will emphasize the importance of pursuing a sustainable future and will highlight some of Panasonic's own eco initiatives.
Panasonic's commitment to further reduce CO2 emissions, increase resource recycling, save and reuse water and raise environmental consciousness is the subject of a series of 30 and 60-second commercials airing during the National Geographic Channel's series "The World Heritage Special" – a monthly program which explores the world's natural and cultural wonders including the Taj Mahal, Machu Picchu, Yellowstone National Park and Stonehenge.
Further advertising will appear on Bloomberg TV, together with supporting print ads running in Bloomberg BusinessWeek magazine.
The ad campaign also incorporates a series of print ads that will run monthly in Newsweek magazine which will profile the daily eco-activities of individual Panasonic employees from around the world and spotlight the company's eco-focused products and programs, including Panasonic's environmental education initiative, solar panels, batteries and recycling programs.