Pandora Adds Premium Subscription Tier

By |


Pandora_brand_page_logo.gifPandora has introduced a Premium subscription tier, for $9.99/month, that adds the ability to search and play any song or album in the company's catalog. You can continue to build artist- or genre-inspired radio stations and tailor your content with a thumbs up or down; with the Premium tier, all of your "thumbs up" selections will be available in one list. An offline listening mode will also be available. Invites for a free trial of Pandora Premium will roll out to select listeners starting today.

From Pandora
Pandora announced that Pandora Premium, its first ever on-demand streaming tier, launches this week. Invites for a free trial of Pandora Premium roll out to select listeners on March 15, and an option to upgrade will be available to all listeners over the coming weeks.

For $9.99 a month, Pandora Premium combines the best of Pandora's beloved personalized radio with the ability to search and play any track or album, as well as a unique set of playlist features tailored to each person's distinct preferences. Listeners can now curate their music experience with an ease of use unmatched by any other service.

"Every day tens of millions of people trust us to choose the exact right songs for them. That's why they spend more time with Pandora than any other music service," said Tim Westergren, founder and CEO of Pandora. "With Premium, we're leveraging our immense trove of data and everything we've learned about personalization to offer a listening experience that sets a new standard for what a music service should be."

Pandora listeners who start a trial will see all of their stations and thumbed up songs and a visually stunning "Now Playing" experience, which pulls a signature color from the album art and changes as each track plays. Innovative new features are designed to make finding and collecting music and building playlists easy:

• Playlists, not worklists: Start a playlist with one or two songs of your choice, tap "Add Similar Songs" and put the power of Pandora's Music Genome Project to work to create the perfect playlist for any activity, mood or party.

• All your thumbs up: Every song you've thumbed up on Pandora is immediately available in your "My Thumbs Up" playlist. Thumb up a few tracks on any Pandora radio station and Premium will automatically create a new playlist of these songs too.

• New music for you ... and only you: Browse is stocked with personalized suggestions for the latest releases from current and soon-to-be favorites, whether you listen to classical, metal, jazz, hip hop, country, and everything in between.

• Offline mode: Download albums, songs stations or playlists you want and bring an end to those moments of deafening silence when you lose a signal.

• Search that knows you: Pandora's team of curators, music analysts and data scientists have sifted through tens of millions of tracks to help you quickly find what you really want. No more wading through covers, karaoke versions or tribute tracks to get to your favorite tune.

• Existing Pandora Plus subscribers will enjoy six months of Premium for no additional charge. Trial lengths for existing Pandora ad-supported listeners and those new to Pandora vary. Premium is available now on iOS and Android phones, Google Chromecast, and integrated in the car with Android Auto, Apple CarPlay, GM, Honda, Hyundai, JVC Kenwood, Mazda, Pioneer and Subaru. It will be available on other platforms, including desktop and popular connected devices, in the coming months.

To sign up for an invite, visit: http://pandora.com/premium.

Additional Resources
• Visit the Pandora website for more information.
• Check out our Pandora brand page for more info.


  • Comment on this article

Post a Comment
comments powered by Disqus

Latest News

Mar 21
Tidal iOS App Now Supports MQA If you're a Tidal user and iPhone owner and you've been bummed about the fact that the Tidal iOS app...
Tidal iOS App Now Supports MQA

Mar 19
JVC and Panasonic Join Forces to Make Big-Screen HDR Better New custom color profiles mean that tone mapping will be better than ever when you combine a JVC projector and Panasonic flagship UHD Blu-ray player.
JVC and Panasonic Join Forces to Make Big-Screen HDR Better

Mar 15
D'Agostino Announces New Momentum HD Preamplifier Dan D'Agostino Master Audio Systems has announced a majorly revamped version of its lauded Momentum Preamplifier, dubbed the Momentum HD....
D'Agostino Announces New Momentum HD Preamplifier

Mar 08
Bricasti Design Releases Model 3 DAC If you're unfamiliar with Bricasti Design, perhaps it's time to take a look back at Ben Shyman's review of the...
Bricasti Design Releases Model 3 DAC

Mar 05
PS Audio Introduces Stellar P3 AC Regenerator While PS Audio has offered a number of AC regenerators in the past, those products have all been part of...
PS Audio Introduces Stellar P3 AC Regenerator