Pioneer To Leave The HDTV Business - Slashing 10k Jobs

By |


Pioneer_Kuro_50inch.jpgJapanese electronics powerhouse, Pioneer, announced today that it would be ceasing production of HDTVs by March 2010 according to published reports. The company will cut over 10,000 job as its third quarter earnings were poor and as they head towards their year end on 3/31/09.

Pioneer's HDTVs are considered by many critics including HomeTheaterReview.com, to be the best looking on the market especially their KURO line. Kuro is the Japanese word for black and Pioneer's plasma HDTVs were known to have the best black levels in the business. Pioneer's sets were often more expensive and less energy efficient than LCD sets from the likes of Samsung and Sony. Pioneer's sets also often came at a premium price which in these troubled economic times sent customers looking for an HDTV towards other lesser brands.

Pioneer's exit from the market will likely help the rise of LCD HDTVs in the market place over plasmas as Pioneer was a true leader in the plasma market.

Pioneer makes many other successful and profitable electronics products such as Blu-ray players, AV receivers and many other components. With players like Vizio in the market, the profit margins and price points for plasma HDTVs have dwindled down to the single digits.

Source: Twice.com, CNET.com


  • Comment on this article

Post a Comment
comments powered by Disqus

Latest Industry Trade News

Oct 04
Sound United Will Not Be Acquiring Onkyo's Home Audio Division Looks like Onkyo, Pioneer, Pioneer Elite, and Integra aren't coming under the Sound United umbrella after all.
Sound United Will Not Be Acquiring Onkyo's Home Audio Division

Aug 02
Control4 and SnapAV Complete Merger SnapAV and Control4 announced this week that their merger, which was announced earlier this year, is now complete. This follows...
Control4 and SnapAV Complete Merger

Jun 28
Klipsch Audio and SnapAV Announce Exclusive National Distribution Partnership SnapAV, it seems, is intent upon conquering the AV world. Barely six weeks after announcing its merger with Control4, SnapAV...
Klipsch Audio and SnapAV Announce Exclusive National Distribution Partnership

Jun 27
RBH Sound Announces New Owner and President This week, RBH announced that Roger B. Hassing, the company's founder and CEO, has retired. For full details on the...
RBH Sound Announces New Owner and President

Jun 10
How A.I. Is Reshaping the Home Theater By now, you probably know that artificial intelligence (AI) is being employed to one degree or another in digital voice...
How A.I. Is Reshaping the Home Theater