Original price was: $7,999.99.$4,499.99Current price is: $4,499.99.
The landscape of high-end televisions has changed dramatically over the past few years. When 75-inch TVs were considered massive just three years ago, we're now seeing 98-inch displays become increasingly mainstream. Released in early 2024, the Hisense 98" UX Series represents a significant leap forward in both size and technology, while maintaining a surprisingly attainable price point.
After extensive testing in various lighting conditions, what immediately stands out is the UX Series' incredible brightness. With over 5,000 nits peak brightness (think of nits as a measure of light output - for context, most high-end TVs max out around 2,000 nits), this TV can literally light up a room. This exceptional brightness isn't just about raw power - it means HDR content looks absolutely stunning, with brilliant highlights that pop while maintaining detailed shadows.
The mini-LED technology here deserves special attention. Unlike traditional LED backlights, mini-LEDs are tiny - about 1/40th the size of regular LEDs. With over 10,000 dimming zones, the TV can precisely control which areas of the screen are lit or darkened. During our testing, this resulted in blacks that approached OLED quality while maintaining significantly higher brightness than OLED can achieve.
In our dedicated home theater testing environment, the UX Series proved exceptional for movie viewing. The massive 98-inch screen creates a truly immersive experience - from about 10 feet away, it fills your field of vision similar to a movie theater. We found films like "Dune" particularly impressive, where the TV's HDR capabilities made desert scenes feel scorchingly bright while maintaining detail in shadowy indoor sequences.
For gaming, this TV is a powerhouse. The 144Hz refresh rate (meaning the screen can update 144 times per second) combined with AMD FreeSync Premium Pro means games run incredibly smooth with no screen tearing. When testing with both PS5 and PC games, input lag was impressively low in Game Mode Pro - we measured around 13ms, which is excellent for a TV of this size.
During our testing of various sports content, the TV's motion handling capabilities really shone. Fast-moving objects remained clear and easy to track, whether it was hockey pucks or football passes. The size and clarity make it perfect for sports viewing parties - even viewers seated at extreme angles could see clearly thanks to the advanced viewing angle technology.
The Google TV interface is snappy and intuitive, representing a significant improvement over previous Android TV implementations. Voice control through the built-in microphones works surprisingly well - during testing, we could control volume, switch inputs, and search for content without reaching for the remote.
It's important to note - this is a massive TV. At 98 inches, proper installation is crucial. We strongly recommend professional installation, as the TV weighs over 120 pounds. Make sure your wall can support this weight if mounting, and consider the viewing distance - we found optimal viewing was between 10-15 feet away.
At $7,999, the UX Series represents remarkable value in the premium large-format TV market. Compared to Samsung's competing 98-inch model at nearly double the price, Hisense has managed to deliver similar or better performance at a significantly lower cost. This isn't to say it's inexpensive, but for those seeking a true theater-like experience at home, it's a relatively accessible entry point.
Since its release, Hisense has provided several firmware updates improving HDR tone mapping and gaming performance. The initial release had some minor issues with local dimming in certain scenes, but our recent testing shows these have been resolved through updates.
In our dedicated theater testing environment, the 98" UX Series proved to be an excellent centerpiece. The TV's IMAX Enhanced certification and comprehensive HDR format support (including Dolby Vision, HDR10+, and HLG) ensure compatibility with virtually any content. While the built-in audio system is impressive for a TV, we still recommend pairing it with a dedicated sound system for the full theater experience.
After extensive testing in various scenarios, the Hisense 98" UX Series represents a significant step forward in home entertainment. It successfully bridges the gap between traditional home TVs and dedicated projector setups, offering the best of both worlds - massive size with exceptional brightness and clarity.
The combination of cutting-edge mini-LED technology, class-leading brightness, and comprehensive gaming features makes it a versatile choice for any high-end home entertainment setup. While the $7,999 price tag isn't insignificant, it delivers exceptional value in the premium large-format segment.
For those with the space and budget who are seeking a truly cinematic experience at home, the Hisense 98" UX Series should be at the top of their consideration list. It represents the democratization of premium home theater technology, bringing flagship features to a more accessible price point while maintaining exceptional performance standards.
For home theater enthusiasts seeking a cinema-like experience, this TV offers exceptional value. While $7,999 is significant, it's nearly half the price of comparable 98-inch models while offering superior brightness and contrast. If you have the space and budget, it's definitely worth the investment for its theater-like experience.
With over 5,000 nits of peak brightness, the 98" UX Series is one of the brightest TVs available. This makes it excellent for both bright room viewing and HDR content, where bright highlights can truly shine.
For optimal viewing of the UX Series, we recommend sitting between 10-15 feet away. This distance allows you to enjoy the immersive scale while maintaining comfortable viewing angles and seeing the full 4K resolution.
Yes, exceptionally well. The TV's high brightness, excellent contrast ratio, and comprehensive HDR support make it an ideal centerpiece for a home theater. The mini-LED technology provides OLED-like blacks while maintaining higher brightness levels.
The Hisense 98" UX Series is excellent for gaming, featuring 144Hz refresh rate, AMD FreeSync Premium Pro, and low input lag (13ms). The massive screen size creates an incredibly immersive gaming experience.
While projectors can achieve larger sizes, the UX Series offers significantly higher brightness and better contrast, especially in rooms with ambient light. It also requires no warm-up time and has better smart features.
Due to its 121.3-pound weight, you'll need a heavy-duty wall mount rated for at least 150 pounds. Professional installation is highly recommended due to the TV's size and weight.
While the built-in 4.2.2 channel Cinestage X audio system is good for a TV, we recommend pairing the 98" UX Series with a dedicated sound system or high-end soundbar for a true home theater experience.
Absolutely. With its 5,000+ nit brightness and anti-glare coating, this TV performs exceptionally well in bright rooms, making it versatile for both day and night viewing.
The TV supports all major HDR formats including Dolby Vision, HDR10+, HDR10, and HLG. This comprehensive support ensures you'll get the best possible picture quality regardless of the content source.
We've done our best to create useful and informative comparisons to help you decide what product to buy. Our research has used advanced automated methods to create this comparison and perfection is not possible - please contact us for corrections or questions. These are the sites we've researched in the creation of this article: bestbuy.com - walmart.com - stealthoptional.com - youtube.com - soundandvision.com - youtube.com - hdtvtest.co.uk - avsforum.com - hisense-canada.com - fouanistore.com - displayspecifications.com
Hisense 98" UX Series ($7,999) |
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Peak Brightness - Critical for HDR impact and daytime viewing: 5,000+ nits |
Local Dimming Zones - More zones mean better contrast control: 10,000+ mini-LED zones |
Screen Size: 98 inches |
Resolution: 4K (3840 x 2160) |
Refresh Rate - Higher rates mean smoother motion: 144Hz |
HDR Support - More formats mean better compatibility: Dolby Vision, HDR10+, HDR10, HLG |
Gaming Features - Important for responsive gameplay: VRR, AMD FreeSync Premium Pro, ALLM |
Input Lag - Lower numbers mean better gaming response: 13ms in Game Mode |
HDMI Ports - Important for connecting multiple devices: 4 (2x HDMI 2.1 @ 144Hz, 1x eARC) |
Smart Platform: Google TV with built-in voice control |
Audio System - Affects built-in sound quality: 4.2.2 channel Cinestage X |
Color Coverage - Higher percentage means more vibrant colors: 100% DCI-P3 |
Weight: 121.3 lbs |
Recommended Viewing Distance - For comfortable viewing: 10-15 feet |
The Hisense 100" U8 Series ($2,999) stands out as a compelling value proposition, delivering impressive picture quality and features at a significantly lower price point. While it doesn't match the UX's peak brightness or local dimming precision, its 1,500 nits brightness and 1,500+ dimming zones still provide excellent HDR performance that will satisfy most viewers. The U8 shares the same gaming-centric features, including 144Hz refresh rate, VRR, and FreeSync Premium Pro, making it equally capable for next-generation gaming experiences.
For many home theater enthusiasts, the U8 Series represents a more practical choice, offering roughly 80% of the UX's performance at two-thirds of the cost. The U8 Series still delivers deep blacks, vibrant colors, and impressive contrast that excel in most viewing conditions. While its 2.1.2 channel audio system isn't as sophisticated as the UX's setup, the $1,500 saved could be invested in a quality external sound system that would surpass both TVs' built-in audio. Unless you specifically need the UX's ultra-high brightness or premium wide-angle viewing capabilities, the U8 Series provides exceptional performance that will impress most viewers while offering superior value.
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👌Hisense 100" Class U8 Series 4K Mini-LED QLED Google TV Details
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The Hisense L9H TriChroma Laser TV offers an alternative approach to giant-screen viewing, utilizing advanced triple-laser UST projection technology to create a 100" or 120" image from just inches away from your wall. At $5,499 including an ambient light rejecting screen, it represents better value per inch of viewing area compared to the UX Series. The L9H's TriChroma laser system achieves an impressive 107% of the BT.2020 color space, slightly exceeding the UX's color capabilities, while its included ALR screen helps maintain image quality in moderate ambient light. With 3,000 ANSI lumens of brightness and Dolby Vision support, it delivers engaging HDR performance, though not quite matching the UX's peak brightness and contrast capabilities.
For those deciding between these premium displays, the L9H stands out for dedicated home theater environments where its more cinema-like projected image and larger size options create an immersive viewing experience. It consumes less power than the UX Series and offers more flexibility in terms of screen size and placement options. However, potential buyers should consider the 25,000-hour laser lifespan and the need for careful screen installation. While it can't match the UX Series' gaming capabilities or bright-room performance, it excels in controlled lighting conditions and offers a more theater-like experience at a lower price point, making it an attractive option for movie enthusiasts who prioritize screen size and value over absolute peak brightness and gaming features.
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👌Hisense L9H TriChroma Laser TV 100" UST Projector Details
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The Hisense 100" U76 Series ($1,999) offers remarkable value while still delivering impressive picture quality through its QLED technology and 256 local dimming zones. While it can't match the UX's exceptional brightness and contrast capabilities, its 800-nit peak brightness and quantum dot color enhancement provide excellent performance in controlled lighting conditions. For movie watching and gaming, the U76 includes the same 144Hz refresh rate and HDMI 2.1 gaming features as its premium sibling, making it a compelling option for gamers looking to maximize their budget.
At less than half the price of the UX Series, the U76 represents a sweet spot for many buyers seeking a cinema-sized display. While it lacks the extreme HDR capabilities and precision contrast control of Mini-LED technology, the real-world viewing experience remains impressive, especially in moderately lit or darkened rooms. For most content and viewing scenarios, the difference in picture quality, while noticeable to enthusiasts, won't significantly impact everyday enjoyment. The U76's value proposition makes it an attractive option for those wanting to create a theater-like experience without stretching their budget to premium territory.
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👌Hisense 100" U76 Series 4K UHD QLED Google TV Details
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The LG 97" G2 Series OLED ($14,999) represents the pinnacle of picture quality, particularly in controlled lighting environments where its self-emitting pixel technology can truly shine. The OLED evo panel delivers perfect blacks and infinite contrast that even the best Mini-LED technology can't quite match, creating an unparalleled movie-watching experience. Its nearly instantaneous response time and G-Sync compatibility make it exceptional for gaming, while the sophisticated webOS platform offers deeper customization options. For critical viewing in a dedicated home theater, particularly with challenging content like dark scenes in movies, the G2's ability to render subtle shadow details and maintain perfect black levels sets it apart.
However, the LG G2 comes with significant trade-offs, most notably its premium price point and lower peak brightness compared to the UX. The OLED technology also requires more careful use to prevent burn-in, making it less suitable for applications with static on-screen elements like news channels or game HUDs. While it represents the absolute best in picture quality under optimal conditions, its performance advantage over the UX becomes less noticeable in bright rooms or casual viewing environments. For most users, it's difficult to justify the substantial price premium unless you have both a controlled viewing environment and an unwavering commitment to achieving the ultimate in picture quality.
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👌LG 97" G2 Series OLED evo 4K UHD Smart TV Details
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The Samsung 98" DU9000 ($2,499) stands out primarily for its excellent value proposition, offering massive screen size at almost half the price of the Hisense UX. Using Samsung's Crystal UHD technology, it delivers solid picture quality for standard content viewing and performs particularly well in controlled lighting environments. The Tizen smart platform provides a polished, user-friendly interface that integrates seamlessly with other Samsung devices, and its 120Hz refresh rate with basic gaming features will satisfy casual gamers.
However, the DU9000's standard LED backlighting and limited local dimming zones can't match the Hisense's HDR performance or contrast control. With peak brightness around 400-500 nits, it's better suited for moderate lighting conditions and may struggle to deliver the intense HDR highlights that make content truly pop. While the Samsung DU9000 makes some compromises in ultimate performance, it represents an excellent value for viewers who want the impact of a massive screen without requiring the absolute pinnacle of picture quality. It's particularly appealing for those who primarily watch standard content like cable TV, sports, and streaming shows in typical room lighting.
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👌Samsung 98" DU9000 Series Crystal UHD Smart TV Details
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The LG 97" OLED evo G4 ($19,999) takes a fundamentally different approach to achieving premium picture quality through its self-lit OLED technology. While it can't match the Hisense UX's extreme brightness, it delivers perfect blacks and infinite contrast that create an unmatched movie-watching experience, especially in controlled lighting conditions. The G4's near-instantaneous response time and superior motion handling make it particularly impressive for gaming and fast-moving content, while its wider viewing angles ensure consistent picture quality from any seating position.
However, the G4's significantly higher price point makes it a harder value proposition for most buyers. While it does offer the absolute pinnacle of picture quality in optimal conditions, the actual real-world viewing experience may not justify the substantial price premium for many users. The LG G4 makes the most sense for dedicated home theater enthusiasts who can control their room lighting and prioritize absolute picture quality over brightness and value. For most users, particularly those with varying room lighting conditions or budget considerations, the Hisense UX's combination of exceptional brightness, strong overall performance, and more accessible price point will likely provide a more practical premium viewing solution.
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👌LG 97" OLED evo G4 Series 4K UHD Smart TV Details
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The LG 98" QNED ($4,000) stands out primarily for its value proposition, offering impressive performance at half the price of the Hisense UX. LG's proven track record in premium TV manufacturing shows in the QNED's reliable performance and polished webOS interface. While it can't match the UX's peak brightness or local dimming capabilities, it still delivers excellent picture quality that will satisfy most viewers, especially in typical living room environments. The QNED's color accuracy and processing are particularly noteworthy, thanks to LG's mature α8 AI Processor 4K.
Where the QNED really makes its case is in everyday usability and efficiency. Its lower power consumption, more stable smart TV platform, and established app ecosystem provide a smoother user experience. While it tops out at 120Hz rather than 144Hz and lacks some of the advanced gaming features of the UX, it still handles current-gen gaming capably with HDMI 2.1 support and VRR. For most home theater enthusiasts who don't need the absolute peak performance in HDR or gaming, the QNED's balance of performance and value makes it a compelling alternative that delivers 80% of the UX's capabilities at 50% of the cost.
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👌LG 98" QNED 4K UHD Smart TV Details
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The TCL 115" QM8 ($16,999) stands apart primarily with its massive 115-inch screen and impressive 20,000 local dimming zones, double what the Hisense offers. This additional precision in backlight control does translate to slightly better contrast in challenging scenes, particularly visible in starfields or cityscapes at night. TCL's implementation of Mini-LED technology matches the Hisense in peak brightness at 5,000 nits, ensuring exceptional HDR performance and excellent visibility even in bright rooms.
However, it's difficult to justify the TCL's significant price premium unless you specifically need the extra screen size. While both TVs offer similar gaming features, smart platform capabilities, and overall picture quality, the TCL requires more complex installation, consumes more power, and demands a larger room for optimal viewing. Its built-in audio system, while sporting more channels, doesn't quite match the balanced sound quality of the Hisense. For most home theater enthusiasts, the price difference could be better spent on a high-end audio system or other room improvements while enjoying the Hisense's excellent performance.
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👌TCL 115" QM8 Series 4K UHD Smart Google TV Details
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The TCL 98" Q6 Series ($1,499) stands out primarily for its incredible value proposition, offering massive screen size at a price point that's surprisingly accessible. While it doesn't match the UX Series' premium specifications, it delivers satisfying picture quality that will impress most viewers, especially those upgrading from smaller or older TVs. The Q6's QLED technology provides vivid colors and decent brightness levels that work well in moderately lit rooms, and its built-in Google TV platform offers the same convenient smart features as more expensive models.
When comparing the two directly, the TCL Q6 makes some understandable compromises to achieve its lower price point. It lacks the advanced Mini-LED backlighting and extreme brightness capabilities of the UX Series, which means you won't get the same level of HDR impact or bright room performance. However, for typical viewing scenarios - whether that's sports, streaming shows, or casual movie watching - the TCL 98" Q6 performs admirably. Its more basic local dimming system and 60Hz refresh rate may not appeal to hardcore home theater enthusiasts, but for viewers prioritizing screen size and value over absolute picture quality, it represents an excellent alternative that delivers 90% of the experience at one-third of the cost.
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👌TCL 98" Q6 Series 4K UHD QLED Smart TV Details
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The Samsung 98" QN90D Series ($12,999) distinguishes itself with superior video processing and upscaling capabilities, making it particularly impressive when handling non-4K content or challenging broadcast signals. Its Neo QLED technology, while not reaching the same peak brightness levels as the Hisense, delivers more refined color accuracy and better overall picture processing, especially noticeable in challenging scenes with subtle color gradients. The Samsung's Tizen OS, while more restricted than Google TV, offers a more polished and responsive user experience with excellent integration for those already invested in the Samsung ecosystem.
However, the Samsung QN90D commands a significant price premium that's difficult to justify for many users. While it offers marginally better motion handling and more accurate colors out of the box, these improvements come at a $5,000 premium over the Hisense. For dedicated home theater enthusiasts who demand the absolute best in picture processing and color accuracy, and for whom budget isn't a primary concern, the Samsung delivers a slightly more refined experience. However, the performance gap isn't nearly as wide as the price difference would suggest, making it a harder sell for value-conscious consumers.
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👌Samsung 98" QN90D Series Neo QLED 4K Smart TV Details
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The TCL 98" QM8 ($2,999) stands as a compelling alternative, offering impressive performance at a significantly lower price point. While it doesn't match the UX Series' 10,000+ dimming zones, its 2,000+ zones still deliver excellent contrast and HDR performance that would have been considered top-tier just a year ago. The QM8's peak brightness rivals the Hisense in real-world viewing, and its quantum dot color reproduction remains highly competitive, making it an excellent choice for both movies and TV shows in various lighting conditions.
Where the TCL QM8 really shines is in its value proposition, delivering about 85-90% of the UX Series' performance at nearly $1,500 less. While it has a slightly lower 120Hz refresh rate and higher input lag compared to the Hisense, these differences mainly matter for competitive gaming. For movie watching, streaming, and casual gaming, most viewers would be hard-pressed to notice significant differences in daily use. The same Google TV interface and comprehensive HDR format support mean you're not sacrificing any smart features or compatibility by choosing the more affordable option.
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👌TCL 98" QM8 Series 4K UHD Smart Google TV Details
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The TCL 98" QM7 Series ($2,299) stands as a compelling alternative, offering remarkable value with its 2,400-nit peak brightness and 1,500 local dimming zones. While these specs don't match the Hisense UX's peak performance, they still deliver excellent HDR presentation and strong contrast that will satisfy most viewers. The QM7 particularly shines in gaming applications, offering lower input lag and more comprehensive gaming features including AMD FreeSync Premium Pro, making it an excellent choice for mixed-use environments where gaming is a priority.
Where the TCL QM7 really makes its case is in the value proposition, delivering approximately 80% of the Hisense UX's performance at less than half the price. In real-world viewing, especially in controlled lighting conditions like home theaters, the difference in picture quality becomes less pronounced, and the substantial cost savings could be better allocated toward other components like a premium sound system. While it may not quite match the Hisense's exceptional brightness and contrast capabilities, the TCL QM7 represents a more practical choice for most buyers, offering an impressive blend of performance and value that's hard to overlook in the large-format TV market.
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👌TCL 98" QM7 Series 4K UHD Smart TV Details
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The Samsung 98" Q80C ($7,997) brings Samsung's proven QLED technology and premium build quality to the large format TV segment. While it doesn't match the UX's peak brightness or local dimming capabilities, it still delivers excellent picture quality with roughly 1,500 nits of brightness and hundreds of local dimming zones. Samsung's Neural Quantum Processor provides superior upscaling of lower resolution content, which is particularly noticeable when viewing cable TV or streaming services at this massive screen size. The Tizen smart platform, while more limited in app selection than Google TV, offers a more refined and responsive user experience.
However, it's difficult to justify the nearly $3,500 price premium of the Samsung Q80C given its technical specifications. While Samsung's brand reputation for reliability and quality control might appeal to some buyers, the actual performance metrics fall short of the UX Series in several key areas, including HDR capability, gaming features, and contrast control. The Q80C makes more sense for viewers already invested in Samsung's ecosystem or those who prioritize the brand's proven track record over absolute performance metrics. That said, most home theater enthusiasts will find better value in the UX's more advanced feature set and substantially lower price point.
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👌Samsung 98" Q80C 4K Smart QLED TV Details
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The 110" UX Series
takes Hisense's Mini-LED technology to new heights with an impressive 40,000 local dimming zones and peak brightness reaching 10,000 nits. While these specs sound remarkable, the real-world benefits over the 98-inch model are subtle in typical viewing conditions. The larger screen size does provide a more immersive experience, but it requires both significant wall space and a viewing distance of at least 13-16 feet for optimal enjoyment. The enhanced processing power and greater number of dimming zones primarily benefit HDR content in dark room viewing, where the additional contrast control becomes more apparent.
At $14,999, the 110" UX Series
commands a significant premium for what amounts to incremental improvements in picture quality and 12 additional inches of screen size. While it represents the absolute pinnacle of Hisense's TV technology, the price-to-performance ratio makes it a harder sell for all but the most dedicated home theater enthusiasts. For most viewers, the 98-inch model delivers 90% of the experience at less than a third of the cost, making it the more practical choice for creating a cinema-like experience at home.
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👌Hisense 110" UX Series 4K Mini-LED ULED TV Details
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The LG 98" UT90 Series ($2,500)
stands out primarily for its value proposition, offering a massive 98-inch viewing experience at less than a third of the Hisense UX's price. While it doesn't match the UX's exceptional brightness and contrast capabilities, it still delivers impressive picture quality for most viewing scenarios. The UT90's 120Hz panel, webOS smart platform, and gaming features provide a solid foundation for everyday entertainment, and its standard LED technology, while not as advanced as Mini-LED, proves more than capable in typical viewing environments.
Where the UT90 really shines is in its practicality and cost-effectiveness. For many buyers, the performance differences between these TVs won't justify the significant price premium of the Hisense UX. The LG UT90
handles standard content well, offers decent HDR performance, and provides good motion handling for sports and gaming. While enthusiasts and those seeking the absolute best picture quality will appreciate the UX's superior capabilities, the UT90 represents a more balanced choice for most consumers, delivering an immersive big-screen experience without breaking the bank.
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👌LG 98" Class UT90 Series 4K UHD Smart TV 2024 Details
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