If you're looking at the premium end of Samsung's 2025 lineup, you might also consider the Samsung 65" Neo QLED QN990F 8K Smart TV 2025, which takes a different technological approach. While significantly more expensive at $5,497.99, the QN990F delivers exceptional brightness that the S90F OLED can't match, making it particularly well-suited for bright, sunlit rooms where glare might otherwise wash out the picture. Its Mini LED technology completely eliminates burn-in concerns, while its 8K resolution future-proofs your purchase for upcoming content. The standout Wireless One Connect box provides a cleaner installation by eliminating visible cables, and its NQ8 AI Gen3 processor with 768 neural networks delivers more powerful upscaling and smart features.
For most viewers, however, the significant price premium is difficult to justify based on real-world benefits. The QN990F's 8K resolution remains largely theoretical with minimal native content available, and while its brightness advantage is genuine, it's most valuable in specific viewing environments with uncontrollable ambient light. Unless you have a particularly bright room, need the peace of mind of no burn-in risk with static content, or specifically want the cleanest possible installation with the Wireless One Connect box, the S90F OLED delivers most of what makes the viewing experience exceptional at less than half the price.
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👌Samsung 65" Neo QLED QN990F 8K Smart TV 2025 Details
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The Samsung 65" OLED S95F 4K Smart TV 2025 takes everything great about the S90F and elevates it further, most notably with its OLED Glare-Free 2.0 technology and approximately 30% higher peak brightness (reaching around 2,000 nits). This combination makes the S95F particularly valuable for bright living rooms with windows or overhead lighting where reflections might otherwise compromise viewing quality. The included One Connect Box provides a cleaner installation with just a single thin cable running to the TV—a significant advantage for wall-mounted setups. Competitive gamers might also appreciate the S95F's 165Hz refresh rate (versus the S90F's 144Hz), though this difference is only noticeable with high-end PCs capable of pushing beyond 144fps at 4K resolution.
For most viewers, the question becomes whether these premium features justify the roughly $800 price increase over the S90F. In controlled lighting environments like dimly lit living rooms or dedicated home theaters, the performance difference becomes much less noticeable, making the S90F the better value proposition. The S95F truly shines for those with challenging viewing environments or those seeking the absolute peak of OLED performance regardless of cost. Both TVs deliver the perfect blacks, vibrant colors, and exceptional contrast that define premium OLED technology, but the S95F's superior brightness and anti-glare capabilities give it a clear edge in less-than-ideal viewing conditions.
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👌Samsung 65" OLED S95F 4K Smart TV 2025 Details
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When looking at alternatives to the Samsung S90F OLED, the TCL 65" QM6K QD-Mini LED 4K TV stands out as a compelling option at less than one-third the price. The QM6K's most impressive feature is its extraordinary brightness—reaching approximately 1,800 nits compared to the Samsung's 1,000 nits—making it significantly better for bright living rooms where sunlight might wash out the OLED's picture. TCL's implementation of Mini-LED technology with up to 500 dimming zones delivers impressive contrast that, while not matching OLED's perfect blacks, comes surprisingly close in mixed content. The QM6K also excels in gaming performance with its 144Hz native refresh rate, Game Accelerator 288 technology, and FreeSync Premium Pro certification, offering competitive gamers a responsive experience with minimal input lag.
Where the TCL truly shines is its value proposition. At $748, it delivers 80-90% of the premium viewing experience of the Samsung for less than a third of the cost. The Google TV interface provides a more intuitive user experience than Samsung's increasingly ad-heavy Tizen OS, and the QM6K's immunity to burn-in offers peace of mind for households that frequently watch news channels or play games with static elements. While the Samsung maintains advantages in viewing angles, motion handling, and perfect blacks, the practical difference in everyday viewing—particularly in typical living rooms with ambient light—is much smaller than the price difference would suggest. For most consumers, the TCL 65" QM6K QD-Mini LED 4K TV represents the more sensible purchase, potentially leaving budget for a quality soundbar to compensate for its underwhelming built-in audio.
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👌TCL 65" QM6K QD-Mini LED 4K TV Details
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For those considering alternatives, the Sony BRAVIA 7 65" 4K UHD Smart Google TV offers compelling competition at a substantially lower price point (typically $1,261-$1,399). While it can't match the S90F's perfect blacks, the BRAVIA 7's Mini-LED technology delivers impressive brightness consistency across the entire screen, making it better suited for bright rooms where ambient light might wash out OLED's contrast advantages. Sony's renowned image processing through the Cognitive Processor XR produces remarkably natural colors out-of-box, and the Google TV interface provides more intuitive content recommendations than Samsung's Tizen OS. The BRAVIA 7 also supports Dolby Vision HDR, which Samsung continues to omit from its lineup.
Where the BRAVIA 7 truly shines is in its value proposition and versatility. At nearly half the price of the S90F, it delivers 90% of the performance for everyday viewing, particularly excelling with broadcast TV, sports, and mixed content in variably lit environments. Its two HDMI 2.1 ports support 4K/120Hz gaming (though not the S90F's 144Hz), and PS5 owners benefit from exclusive features like Auto HDR Tone Mapping. For budget-conscious buyers who watch in bright spaces or enjoy a variety of content throughout the day, the Sony BRAVIA 7 represents a more practical choice without significant compromise in real-world viewing satisfaction.
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👌Sony BRAVIA 7 65" 4K UHD Smart Google TV Details
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While the S90F OLED delivers exceptional picture quality, the Samsung 65" QN90D Series 4K Neo QLED Smart TV offers compelling advantages at a significantly lower price point. The QN90D's standout feature is its remarkable brightness, measured at over 2,000 nits—nearly double what the S90F can produce. This makes it substantially better for bright rooms where sunlight might wash out an OLED display. The Neo QLED technology also eliminates any concern about burn-in, making it ideal for households that frequently watch news channels, sports with static scoreboards, or play games with fixed HUD elements. Despite being a 2024 model, the QN90D still offers excellent gaming performance with 4K/120Hz support, VRR, and low input lag comparable to the newer S90F.
For many consumers, the Samsung 65" QN90D Series 4K Neo QLED Smart TV represents exceptional value at its current price of around $1,400—approximately $1,100 less than the S90F. While it doesn't quite match the perfect blacks and infinite contrast of OLED technology, the real-world differences are less pronounced than the price gap would suggest, especially in moderately lit environments where most viewing occurs. The QN90D still delivers impressive contrast through its Mini LED local dimming system, vibrant colors via quantum dots, and the same Tizen smart platform (albeit with a slightly older interface). Unless you're a dedicated cinephile with a controlled lighting environment who demands absolute black levels, the QN90D offers roughly 85% of the S90F's performance at nearly half the price.
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👌Samsung 65" QN90D Series 4K Neo QLED Smart TV Details
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The TCL 65" QM8 Mini-LED Smart TV stands as a compelling alternative that takes a fundamentally different approach to premium picture quality. Where the S90F excels in perfect blacks and infinite contrast, the QM8 counters with extraordinary brightness capabilities—reaching up to 5,000 nits in highlights compared to the S90F's roughly 1,000 nits. This brightness advantage makes the QM8 exceptionally well-suited for bright living environments where ambient light would normally wash out OLED's more modest brightness. The Mini-LED backlight system with up to 5,000 local dimming zones delivers impressive black levels that, while not pixel-perfect like OLED, come remarkably close in most real-world content. Adding to its appeal is the clean, responsive Google TV interface and a surprisingly capable 80W audio system that outperforms the S90F's built-in speakers.
Perhaps the QM8's most compelling feature is its price—at $899.99, it costs nearly one-third of the S90F while delivering 90-95% of premium picture performance in typical viewing environments. This value proposition makes it the more practical choice for most consumers, particularly those with variable lighting conditions or mixed usage patterns. While the S90F maintains advantages in perfect blacks, wider viewing angles, and slightly better motion handling, the QM8's significant brightness edge and immunity to burn-in provide practical benefits that many viewers will appreciate daily. For anyone seeking near-flagship performance without the premium price tag, the TCL QM8 represents one of the best values currently available in the premium TV market.
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👌TCL 65" QM8 Mini-LED Smart TV Details
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The Sony BRAVIA 9 65" 4K UHD Mini LED QLED Smart Google TV takes a fundamentally different approach to premium picture quality with its Mini LED technology. Where it truly stands out is raw brightness capability—reaching over 1,500 nits in HDR highlights compared to the S90F's 800-1000 nits—making it significantly better for bright, sunlit rooms where the Samsung's OLED panel might appear washed out. The BRAVIA 9 also delivers surprisingly impressive audio with its 70W 2.2.2 channel system featuring up-firing beam tweeters, potentially eliminating the immediate need for a soundbar. Its Google TV interface provides more comprehensive content discovery and a wider app selection than Samsung's Tizen OS, while also offering superior natural language processing through Google Assistant for voice commands.
For families who watch a lot of daytime content or have living rooms with large windows, the BRAVIA 9's superior brightness and anti-reflection properties provide tangible real-world benefits that justify its similar price point. It's also the safer long-term investment for viewers who frequently watch news channels with static graphics or use the TV as a PC monitor, as it eliminates the burn-in risk inherent to all OLED displays. While it can't match the S90F's perfect blacks and infinite contrast in dark room viewing, the gap is smaller than you might expect, with the BRAVIA 9's advanced XR Backlight Master Drive technology minimizing blooming to deliver impressive shadow detail even in challenging content. For versatility across different lighting conditions and content types, the Sony BRAVIA 9 offers compelling value despite its premium price.
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👌Sony BRAVIA 9 65" 4K UHD Mini LED QLED Smart Google TV Details
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When comparing the S90F to last year's Samsung 65" S95D 4K OLED Smart TV, a few key differences stand out. The S95D features Samsung's revolutionary OLED Glare Free technology, which dramatically reduces reflections without compromising picture quality—something the newer S90F lacks despite its premium price. The S95D also includes the premium One Connect Box that houses all connections in a separate unit, allowing for cleaner installation with just a single thin cable running to the TV. These two flagship features give the S95D distinct advantages in bright rooms and elegant setups, particularly for wall-mounting situations.
Perhaps most compelling is the current market position of the S95D, which can now be found at dramatic discounts (sometimes below $600) as retailers clear inventory for newer models. While the S90F offers the advantage of newer processing with its NQ4 AI Gen3 chip and will likely receive software updates for longer, these incremental improvements may not justify the significant price premium for many buyers. For those who aren't concerned about having the absolute latest model and especially for those with bright living spaces, the heavily discounted S95D represents an extraordinary value that delivers flagship-level performance at a mid-range price.
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👌Samsung 65" S95D 4K OLED Smart TV Details
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The LG 65" G4 Series OLED evo 4K UHD Smart TV stands as a formidable alternative to Samsung's offering, particularly in terms of consistent performance and value. LG's implementation of Micro Lens Array (MLA) technology provides reliable brightness enhancements across all units, eliminating the panel lottery concerns present with the S90F. The G4 also boasts Dolby Vision support—a significant advantage for movie enthusiasts who use streaming services like Netflix and Disney+—plus a more mature webOS platform with broader voice assistant compatibility. For gamers, the G4's G-Sync and FreeSync Premium compatibility, coupled with its remarkably low 0.1ms input lag, creates an exceptional gaming experience that rivals dedicated gaming monitors.
Where the G4 truly shines is its value proposition, typically priced around $600 less than the S90F while delivering comparable real-world performance for most viewing scenarios. Its factory color accuracy is excellent, requiring minimal calibration to achieve cinema-quality results, and the 5-year panel warranty provides substantially better long-term protection against potential OLED issues like burn-in. For the majority of viewers who watch a mix of streaming content, sports, and play occasional games, the LG 65" G4 Series OLED evo 4K UHD Smart TV delivers 90-95% of the S90F's performance at a significantly lower price point, making it the more practical choice for value-conscious consumers seeking premium picture quality.
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👌LG 65" G4 Series OLED evo 4K UHD Smart TV Details
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While the Samsung S90F OLED represents cutting-edge 2025 technology, the Hisense 65" H9G Quantum Series 4K UHD Smart Android TV remains a compelling alternative for budget-conscious shoppers. Released in 2020, the H9G delivers impressive brightness levels reaching up to 1000 nits—actually outshining the S90F in very bright rooms—and features 180 local dimming zones that provide respectable contrast for an LED-LCD display. Its quantum dot technology ensures vibrant colors that compete surprisingly well with pricier options, and the Android TV platform, while older, still offers comprehensive app support and convenient Google Assistant integration. For sports viewers and daytime TV watchers especially, the H9G's higher brightness handles glare better than even the most advanced OLEDs.
Where the Hisense H9G falls noticeably behind is in gaming performance and contrast precision. It lacks HDMI 2.1 ports and advanced gaming features like variable refresh rate, making it less ideal for current-generation console gaming. Its local dimming, while good for its era, cannot prevent some blooming around bright objects on dark backgrounds—a limitation inherent to LED technology rather than this specific model. And while its $1,260 price point represents significant savings compared to the S90F, it's worth considering that you're investing in five-year-old technology that may feel increasingly dated as newer standards emerge. For many households, however, these trade-offs may be entirely acceptable given the substantial cost difference and the H9G's still-impressive picture quality for everyday content consumption.
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👌Hisense 65" H9G Quantum Series 4K UHD Smart Android TV Details
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Compared to our reviewed S90F OLED, the Samsung 65" QN85D Neo QLED 4K Smart TV offers compelling advantages for specific viewing scenarios. The QN85D's Mini-LED backlight technology delivers exceptional brightness that maintains its impact even in well-lit rooms with sunlight streaming through windows—a situation where OLED displays typically struggle. This enhanced brightness combined with the quantum dot color layer allows the QN85D to produce vibrant, punchy images during daytime viewing without washing out colors. For households where most TV watching happens during daylight hours or in rooms with limited light control, this brightness advantage represents a meaningful real-world benefit. Additionally, the Neo QLED completely eliminates burn-in concerns, making it more suitable for displaying static content like news channels, sports scoreboards, or gaming HUDs for extended periods.
At approximately $1,100 less than the S90F OLED, the QN85D Neo QLED strikes an impressive balance between performance and value. While it can't match the perfect blacks and infinite contrast of its OLED counterpart in dark room viewing, the difference becomes increasingly negligible in moderately lit environments where most actual viewing occurs. The 120Hz refresh rate, HDMI 2.1 gaming features, and low input lag (9-11ms) deliver a premium gaming experience that will satisfy all but the most competitive players. For families seeking a versatile, high-performance TV that excels in varied lighting conditions without breaking the bank, the QN85D represents the more practical choice that doesn't compromise significantly on picture quality where it matters in everyday use.
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👌Samsung 65" QN85D Neo QLED 4K Smart TV Details
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When comparing Samsung's flagship to the competition, the Sony BRAVIA 8 65" 4K OLED TV stands out with its exceptional color accuracy and filmmaker-focused approach. Sony's WOLED panel, while not matching the S90F's peak brightness, excels in delivering more natural color reproduction and superior processing through the Cognitive Processor XR. The BRAVIA 8 also offers Dolby Vision support—a notable omission on the Samsung—and Sony's innovative Acoustic Surface Audio+ technology creates immersive sound by vibrating the screen itself, producing audio that spatially aligns with on-screen action. For PlayStation 5 owners, the BRAVIA 8 provides seamless integration with features like Auto HDR Tone Mapping that automatically optimize the gaming experience.
Perhaps the most compelling aspect of the BRAVIA 8 is its current market position at $1,537.29—nearly $1,000 less than the S90F. This dramatic price difference makes the Sony BRAVIA 8 an exceptional value proposition, especially for movie enthusiasts who watch in controlled lighting environments where the Samsung's brightness advantage becomes less significant. While the S90F delivers more spectacular HDR highlights and performs better in bright rooms, many viewers will find the Sony's more accurate approach to image reproduction, combined with its substantially lower price point, makes it the more sensible choice for dedicated home theaters or evening viewing scenarios.
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👌Sony BRAVIA 8 65" 4K OLED TV Details
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If you're also considering Samsung's flagship 8K offering, the Samsung QN900D Series 65" Neo QLED 8K Smart TV brings several standout features to the table. Its Mini LED technology with quantum dots delivers significantly higher brightness levels (up to 2,000-3,000 nits) that make it exceptional for bright room viewing where the S90F OLED might appear comparatively dim. The QN900D also offers 8K resolution with four times the pixels of 4K, paired with Samsung's most powerful NQ8 AI Gen3 processor featuring 512 neural networks that deliver impressive upscaling of current content. For gamers, it supports higher refresh rates (up to 240Hz at 4K), and its immunity to burn-in provides peace of mind for those who frequently display static content like news channels or game interfaces.
The primary consideration is whether these advantages justify the roughly $800 price premium over the S90F OLED. For most viewers in typical living room settings with varied lighting conditions, the brightness advantage of the QN900D makes a noticeable real-world difference, especially during daytime viewing. However, in dedicated home theater environments with controlled lighting, the OLED's perfect blacks and infinite contrast often create a more cinematic experience despite the resolution difference. The value proposition ultimately depends on your specific viewing environment and priorities—if maximum brightness, 8K future-proofing, and freedom from burn-in concerns are worth the premium to you, the QN900D represents Samsung's most technologically advanced television in 2025.
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👌Samsung QN900D Series 65" Neo QLED 8K Smart TV Details
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While the Samsung S90F offers exceptional performance, the Panasonic 65" OLED 4K Ultra HD Smart TV stands out in several key areas that might make it worth considering despite its $150 higher price tag. The Panasonic excels with its universal HDR format support—including Dolby Vision, which the Samsung lacks—ensuring optimal presentation of premium streaming content from Netflix, Disney+, and Apple TV+. Home theater enthusiasts will appreciate its filmmaker-focused approach, with superior out-of-box color accuracy calibrated in partnership with Hollywood colorists and a dedicated Filmmaker Mode that disables processing for a pure cinematic presentation. Perhaps most impressive is its built-in audio system, featuring 360° Soundscape technology with Dolby Atmos support that delivers surprisingly immersive sound without requiring an immediate soundbar purchase.
Where the Panasonic falls slightly short is in gaming capabilities and bright room performance. Its 120Hz refresh rate, while excellent for current gaming consoles, doesn't match the Samsung's 144Hz advantage for PC gaming. Its peak brightness (approximately 900-1000 nits) is impressive for an OLED but can't quite match the Samsung S90F's QD-OLED panel that reaches around 1300 nits—a difference you'll notice when watching in well-lit rooms. The Panasonic 65" OLED 4K Ultra HD Smart TV offers a more streamlined, less complex smart interface that prioritizes reliability over cutting-edge features, which many users might actually prefer over Samsung's feature-rich but occasionally overwhelming Tizen OS. For those who prioritize cinema-accurate picture quality, superior built-in audio, and complete HDR format support in a controlled lighting environment, the Panasonic presents a compelling alternative.
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👌Panasonic 65" OLED 4K Ultra HD Smart TV Details
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Compared to the S90F, the Samsung 65" OLED S90D TV remains an impressive option at a substantially lower price point of $1,397.99—nearly $1,100 less than this year's model. Released in early 2024, the S90D utilizes the previous-generation NQ4 AI Gen2 processor with 20 neural networks (versus the S90F's 128), yet still delivers exceptional picture quality with deep blacks, vibrant colors, and impressive peak brightness around 1,240 nits. For gaming enthusiasts, it matches the S90F's capabilities with 144Hz refresh rate, four HDMI 2.1 ports, and extremely low input lag, meaning you won't sacrifice gaming performance by choosing the older model.
Where the S90D truly shines is its value proposition. In real-world viewing, most consumers would find it delivers approximately 90-95% of the S90F's performance at just over half the price. While it lacks the latest processor's enhanced upscaling capabilities and is slightly less bright, these differences are primarily noticeable in side-by-side comparisons or particularly challenging viewing environments. For movie nights, gaming sessions, and everyday TV watching—especially in controlled lighting conditions—the Samsung 65" OLED S90D TV offers nearly identical performance to its newer sibling while leaving considerable room in your budget for a quality soundbar or streaming subscriptions.
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👌Samsung 65" OLED S90D TV Details
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