Roku Announces Smart Soundbar and Wireless Subwoofer

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Roku Announces Smart Soundbar and Wireless Subwoofer

Right around this time last year, Roku announced a new product that made it easy upgrade the pitiful speakers built into your TV with its new plug-and-play Wireless Speakers. The only catch? Your TV needed to be a Roku TV.

The company has removed that caveat with its new Smart Soundbar. You can use it with any TV, smart or not. That's because the Roku Smart Soundbar actually has the rough equivalent of a Roku Ultra--the company's top 4K media streamer--built in. At the same time, the company announced that it will be introducing a new wireless subwoofer, as well. The sub, interestingly enough, can quickly connect with the new Smart Soundbar or Roku's existing Wireless Speakers, and will automatically adjust its crossover settings depending upon which device it's paired with.

Read on for full details directly from Roku:

Roku, Inc. (NASDAQ: ROKU) today announced it is expanding its portfolio of premium audio products to include the new Roku Smart Soundbar and Roku Wireless Subwoofer. Specifically designed for how people watch television, the Roku Smart Soundbar is an incredibly easy way to add premium sound and powerful movie, TV and music streaming to any TV with an HDMI input. The optional Roku Wireless Subwoofer expands the Roku Smart Soundbar with even deeper, richer bass. Customers can pre-order both products from starting today for $179.99 MSRP each.

"We've been very successful in delivering best-in-class streaming experiences to our customers and we're constantly innovating in order to deliver on our promise of making TV better," said Mark Ely, Vice President, Players and Whole Home Product Management at Roku. "The Roku Smart Soundbar is a great value and makes it easier than ever to add incredible sound and powerful streaming to any TV. In addition, if you want heart-pounding bass you can easily add that too."

Roku Smart Soundbar
Meticulously engineered to deliver room-filling sound and powerful streaming in brilliant HD, 4K UHD and HDR, the Roku Smart Soundbar is powered by the Roku OS. The Roku Smart Soundbar reduces clutter while featuring simple set up, an easy-to-use home screen while providing access to 500,000+ movies and TV episodes and millions of songs. Four premium drivers offer distinctive clarity, immersive depth and dynamic bass response. Advanced volume modes enable consumers to reach for the remote less often. Automatic Volume Leveling offers uniform audio level across various types of content, including quieting loud commercials. Night mode lowers the volume for louder scenes and boosts it for quieter ones. Speech Clarity boosts voice frequencies for address intelligibility for crisp, clear dialogue. Automatic software updates will deliver new capabilities over time. Additional features include:

    • Roku Connect: A wireless protocol that seamlessly connects the Roku ecosystem
    • Dolby Audio: Delivers rich, clear, powerful sound
    • Bluetooth: Listen to your favorite music, podcasts, and more from popular streaming channels or Bluetooth compatible devices
    • HDMI ARC or Optical Support: Connect the Roku Smart Soundbar to a TV with a single cable via HDMI ARC or use HDMI and Optical 
    • Roku Search: Fast and easy cross-channel search offers results ranked by price
    • Roku Voice: Makes it easy to launch streaming channels, search for entertainment, replay, turn closed captions on and off and more through the Roku Voice Remote
    • Voice Assistant Compatibility: The Roku Smart Soundbar works with Google Assistant and is compatible with Amazon Alexa-enabled devices
    • Roku Voice remote: The point-anywhere remote features channel shortcut buttons and TV on/off buttons

Roku Wireless Subwoofer
Roku_Wireless_Subwoofer.jpgThe Roku Wireless Subwoofer is optional adding powerful bass and a thunderous response to a Roku Smart Soundbar without needing to run a separate audio cable. Featuring an easy wireless setup, and a sealed cabinet design with a powerful 10-inch driver, the Roku Wireless Subwoofer allows users to expand the premium audio of the Roku Smart Soundbar with for a theater-like experience in the home. Roku TV Wireless Speakers that are connected to Roku TV models will receive a software update in the coming months to add compatibility with the Roku Wireless Subwoofer.

Pricing and Availability
The Roku Smart Soundbar and Roku Wireless Subwoofer are each priced at $179.99 MSRP. Both are available for pre-order at starting today and are expected to ship in October. General availability at Best Buy and is also expected in October. 

For more information on the Roku Smart Soundbar or the Roku Wireless Subwoofer visit

Additional Resources
• Visit the Roku website for additional specs and information.
• Why All AV Enthusiasts Should Be Upset About Roku Losing Twitch at
• One Thing We Don't Talk About When We Talk About Cord-Cutting at

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