Roku has added a new TV brand to its list of partners: RCA. Upcoming RCA-branded TVs will incorporate the Roku TV OS as their smart TV platform and primary user interface. Specific model numbers have not yet been announced. The RCA brand is currently owned by Technicolor and licensed to Display-Vu Corp; you can learn more about what’s been going on with the RCA band in this TWICE story.
Roku, Inc. and the RCA brand, in conjunction with Display-Vu Corp., an affiliate of Curtis International Ltd., have announced that RCA, the iconic brand and long-time symbol of American ingenuity, is the latest brand to join the Roku TV licensing program. The RCA brand TVs will leverage the Roku TV platform to build and deliver smart TVs that run the Roku OS in the U.S. and Canada. The RCA Roku TVs will be available in the coming months, providing consumers with an easy-to-use smart TV including access to 5,000 channels and 450,000 movies and TV episodes.
“For over 90 years, the RCA brand has shared in countless moments in households across the nation,” said Claire Villeneuve, head of trademark licensing for Technicolor, owner of the RCA Brand.
Aaron Herzog of Display-Vu Corp added, “The TV landscape has evolved, and we want to give our customers the best smart TV experience we can offer. We’ve seen how much consumers like Roku TVs-after all Roku is synonymous with simple streaming. We’re thrilled to enter living rooms with Roku TV, offering consumers simple yet world-class smart TVs.”
“Our TV partners have seen incredible success growing their brands and market share, making Roku TV 1 out of every 8 smart TV purchases in the U.S.,” said Chas Smith, general manager of Roku TV & players. “RCA is an iconic brand with deep roots in the living room. Consumers love the brand and as we combine that with today’s modern streaming approach, RCA Roku TVs are sure to be a favorite this year.”
Building Strong and Simple Smart TVs
The Roku TV licensing programs offers partners an easy, efficient and cost-effective way to build smart TVs that consumers love to use. It allows TV companies to focus on building great TVs while Roku provides the operating system and takes responsibility for future software updates as well as onboarding new content.
The TVs feature an intuitive interface that puts streaming channels next to your other entertainment options, such as antennas, cable boxes, gaming consoles or other devices–making navigation simple. Innovative features save time and money, like fast and easy search across 300+ streaming channels to find movies and shows available for free with unbiased results ranked by price.
Roku TVs ship with a remote control. The free Roku mobile app turns iOS or Android smartphones into remotes for voice search, private listening, access to a keyboard, the ability to share photos or music to the TV and much more.