Roku TV Platform Coming to RCA-Branded TVs

By |


RCA-Roku-TV-Logo.jpgRoku has added a new TV brand to its list of partners: RCA. Upcoming RCA-branded TVs will incorporate the Roku TV OS as their smart TV platform and primary user interface. Specific model numbers have not yet been announced. The RCA brand is currently owned by Technicolor and licensed to Display-Vu Corp; you can learn more about what's been going on with the RCA band in this TWICE story.

From Roku
Roku, Inc. and the RCA brand, in conjunction with Display-Vu Corp., an affiliate of Curtis International Ltd., have announced that RCA, the iconic brand and long-time symbol of American ingenuity, is the latest brand to join the Roku TV licensing program. The RCA brand TVs will leverage the Roku TV platform to build and deliver smart TVs that run the Roku OS in the U.S. and Canada. The RCA Roku TVs will be available in the coming months, providing consumers with an easy-to-use smart TV including access to 5,000 channels and 450,000 movies and TV episodes.

"For over 90 years, the RCA brand has shared in countless moments in households across the nation," said Claire Villeneuve, head of trademark licensing for Technicolor, owner of the RCA Brand.

Aaron Herzog of Display-Vu Corp added, "The TV landscape has evolved, and we want to give our customers the best smart TV experience we can offer. We've seen how much consumers like Roku TVs-after all Roku is synonymous with simple streaming. We're thrilled to enter living rooms with Roku TV, offering consumers simple yet world-class smart TVs."

"Our TV partners have seen incredible success growing their brands and market share, making Roku TV 1 out of every 8 smart TV purchases in the U.S.," said Chas Smith, general manager of Roku TV & players. "RCA is an iconic brand with deep roots in the living room. Consumers love the brand and as we combine that with today's modern streaming approach, RCA Roku TVs are sure to be a favorite this year."

Building Strong and Simple Smart TVs
The Roku TV licensing programs offers partners an easy, efficient and cost-effective way to build smart TVs that consumers love to use. It allows TV companies to focus on building great TVs while Roku provides the operating system and takes responsibility for future software updates as well as onboarding new content.

The TVs feature an intuitive interface that puts streaming channels next to your other entertainment options, such as antennas, cable boxes, gaming consoles or other devices--making navigation simple. Innovative features save time and money, like fast and easy search across 300+ streaming channels to find movies and shows available for free with unbiased results ranked by price.

Roku TVs ship with a remote control. The free Roku mobile app turns iOS or Android smartphones into remotes for voice search, private listening, access to a keyboard, the ability to share photos or music to the TV and much more.

Additional Resources
Roku OS 7.5 Adds Live Pause and More to Roku TVs at HomeTheaterReview.com.
Hitachi America Introduces 4K Ultra HD Roku TVs at HomeTheaterReview.com.


  • Comment on this article

Post a Comment
comments powered by Disqus

Latest News

Oct 23
Rock Out with Your Bookmark Out: New Book Celebrates the Crash of Drums from Appice to Peart to Van Halen Looking for a perfect stocking stuffer for your the music-obsessed rock and roller in your life? (Or for yourself?!) This deep dive into the personal collection of author David Frangioni hits all the right beats.
Rock Out with Your Bookmark Out: New Book Celebrates the Crash of Drums from Appice to Peart to Van Halen

Oct 18
Magnavox Announces New 720p and 1080p Roku TVs Perfect for the kids' rooms, spare room, or even the master bedroom, these new displays may not boast the ultimate in resolution, but they're a cord-cutter's dream.
Magnavox Announces New 720p and 1080p Roku TVs

Oct 12
Lutron Opens Reimagined Experience Center in NYC Don't bring your Bag of Holding or twenty-sided dice to the D&D Building in Manhattan. I mean, you can, but...
Lutron Opens Reimagined Experience Center in NYC

Oct 11
McIntosh Announces New MC312 Power Amplifier The new model boasts a number of upgrades and improvements over the MC302 that it replaces.
McIntosh Announces New MC312 Power Amplifier

Oct 09
Mark Levinson Introduces New Integrates Amps at RMAF This past Friday at Rocky Mountain Audio Fest in Denver, Mark Levinson introduced the first two products in its new...
Mark Levinson Introduces New Integrates Amps at RMAF