If you're a fan of Roku TVs and have been waiting for an OLED option, Philips has something new for you. The Philips OLED Roku TV is a 65-inch OLED television that combines 4K picture quality with Roku’s popular streaming platform—no extra streaming device required. It’s priced at $1,299 and, for now, is available exclusively at Sam’s Club in the U.S.
This is Philips' first OLED TV with Roku OS, and it’s entering a market already stacked with OLED options from LG, Sony, and Samsung. So, is it worth considering over the competition? Let’s take a closer look.
At the heart of the Philips OLED Roku TV is a 4K OLED panel with over eight million self-lit pixels, promising deep blacks, vibrant colors, and wide viewing angles. Like many OLEDs, it supports Dolby Vision IQ, HDR10, and HLG, which means HDR content should look great, whether you’re watching a movie in a bright or dark room.
One of the main features here is Dolby Vision IQ, which adjusts brightness and contrast automatically based on ambient lighting. This means your TV adapts in real-time, so you won’t have to constantly tweak settings when switching between daytime and nighttime viewing.
However, Philips hasn’t confirmed which OLED panel it’s using, though it's likely sourced from LG Display, which makes panels for most OLED TVs. The LG B4 OLED, which sells for about the same price, is probably its closest competitor. While the LG C4 and G4 OLEDs have brighter, higher-end panels, this Philips model sticks to entry-level OLED territory, meaning it might not hit the same brightness levels as those premium models.
If you're into gaming, there’s some good news. The Philips OLED Roku TV has a 120Hz refresh rate and supports AMD FreeSync Premium, which means smoother gameplay with less screen tearing. It also has Auto Low-Latency Mode (ALLM), which automatically reduces input lag when a gaming console is detected.
But here’s the catch: it doesn’t have Nvidia G-Sync (which LG’s B4 OLED does), so if you’re gaming on a PC with an Nvidia GPU, you might not get the best performance. Bluetooth is also missing, so if you use wireless gaming headsets or controllers, you’ll need to find a workaround.
One of the biggest reasons to consider this TV? Roku OS is built right in. If you’re used to Google TV or webOS, Roku’s interface might feel refreshingly simple. It’s easy to navigate, has universal search, and offers access to thousands of streaming apps, including Netflix, Disney+, Max, and more.
Roku also provides a ton of free content, and thanks to regular software updates, new features and apps are added frequently. If you own Roku smart home devices, like security cameras, you can even view live feeds on the TV screen, either full-screen or in picture-in-picture mode.
The included Roku Voice Remote makes navigation even easier. You can search for movies, open apps, and control the TV just by using your voice.
The Philips OLED Roku TV comes with a built-in 2.1 sound system and supports Dolby Atmos, which is meant to create a more immersive audio experience. However, like most built-in TV speakers, it’s probably not going to replace a dedicated soundbar or home theater setup.
For connectivity, you get:
A downside? No Bluetooth support. That means no wireless headphones or speakers unless you use an external device.
This Philips OLED Roku TV is going up against models like:
The biggest advantage of this Philips model is its built-in Roku OS. If you already love Roku and want an OLED TV without needing a separate streaming device, this might be the right fit. However, if gaming features or Bluetooth connectivity matter to you, LG’s B4 OLED might be a better choice.
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