Published On: August 28, 2020

RowOne Ramps Up Home Theater Furniture Biz Under New Owner

Published On: August 28, 2020
Last Updated on: October 31, 2020
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RowOne Ramps Up Home Theater Furniture Biz Under New Owner

The home theater seating company promises speedy delivery and introduces its new RowOne Last Mile Service

RowOne Ramps Up Home Theater Furniture Biz Under New Owner

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Since its relaunch in February under new ownership, RowOne continues to beef up customer service as part of its home theater furniture business. The company's RowOne Last Mile Service is one example. This service allows customers to schedule a delivery right to any room in their residence. Owner Todd Girdis said that unlike most other entertainment seating brands in the custom residential channel, RowOne plans to have an ample stock of inventory available for immediate shipment. In addition, RowOne is adding Audio Advice's Home Theater Designer tool to its website to help customers find home theater solutions that work within their rooms.

Additional Resources
Retailer Audio Advice Wants to Help You Virtually Redesign Your Home Theater at
• Visit the RowOne website for more details and product information

Here's more RowOne's latest updates:

Home theater and home entertainment seating company RowOne-- which relaunched February under the new ownership / direction of former Director of Sales and Marketing Todd Girdis -- is showing significant momentum in the CEDIA channel. In fact, Girdis even credits the pandemic as helping give the company "a push out of the gate."

Ample Inventory of Home Entertainment Seating / Launch of RowOne Last Mile Service

True to Girdis' statement in the company's May 2020 relaunch press release, RowOne, unlike most other entertainment seating brands in the custom residential channel, will stock inventory and an ample supply at that. Girdis (now CEO) had targeted late summer for the first lot of production delivered to the company's new warehouse located just outside of Ann Arbor, Michigan, and is happy to report that the chairs have arrived and are ready for immediate delivery to authorized RowOne dealers.

RowOne pledges to reach any dealer or jobsite in the Continental US within 7-10 business days and offers an optional exclusive RowOne Last Mile Service - a convenient, scheduled delivery to a room of choice within a customer's residence. "The ability to deliver within such a short timeframe is unusual as most seating companies don't deliver until 8-10 weeks after receiving a purchase order. Further to this, pandemic-related supply chain issues have made those waits even longer," says Girdis.

Girdis is betting that the inventory and just-in-time delivery are key differentiators for the brand, and it seems to be paying off. RowOne and the company's growing independent sales rep force in conjunction with HTSA, BrandSource and AiN buying groups capitalized on dealer downtime during the earlier months of the pandemic. They presented the benefits of the brand -- reconnecting with past dealers and signing new ones -- with many committing to display in their showrooms and stocking the seating themselves.

Dealer Success Story - Audio Advice
North Carolina-based Audio Advice is a prime example of this. Over recent years this established home theater retailer/AV integration company has gradually increased its relationship with RowOne from that of a small display dealer to a full gallery dealer to purchasing large inventories of RowOne seating. According to Girdis, Audio Advice has taken delivery on more than hundreds of RowOne chairs in 2020 alone and both companies are very optimistic about the future, especially given the fact that much of the country will soon be heading into winter season where home theater sales really start to heat-up again.

Home Theater Designer Tool
RowOne is adding Audio Advice's just-released Home Theater Designer™ to its soon-to-be-released mobile-optimized website. This free interactive 3D tool enables users to spec-in AV gear, loudspeakers, select between rows or standalone seating and even change room dimensions. "Proper selection and placement of audio and video components, as well as dedicated home theater seating, make the difference between simply a good entertainment experience and a truly great one," said Girdis. "The folks at Audio Advice have this figured out. Their Home Theater Designer™ is so easy-to-use and is responsive in real-time; it is the ultimate tool to bring all of this together."

AVB / BrandSource Virtual Tradeshow
RowOne is currently the only seating brand participating in the AVB / BrandSource Virtual Tradeshow taking place August 30 - September 1. "We are so very excited to share with members the unique benefits of the RowOne line and launch of our Last Mile Service," said Girdis.

RowOne Seating Line: 4 Styles of Home Entertainment Seating: Galaxy II, Plaza II, Prestige and Revolution

Galaxy II is the market-competitive entry-level value that allows the dealer to compete hand-in-hand with the furniture retailer. Covered in black polyurethane fabric for the look and feel of leather, each chair with arms comes with power recline and a USB charging port.

Plaza II is one of RowOne's best-selling chairs for style and comfort, fitting any décor or lifestyle whether in a family room or a dedicated theater room. Covered in black polyurethane fabric for the look and feel of leather, each chair with arms comes with USB charging, power recline, and deep storage arms that can hold a multitude of items such as gaming and remote controls, books and a tray table. Plush backs with pocketed coil spring seats, fully padded arms and sides provide for hours of seating comfort.

Prestige is already a market leader, with styling that fits any décor or lifestyle. Prestige includes all the same standard features highlighted in Plaza II. Prestige upgrades include premium black top grain leather/vinyl match covering and attractive base rail lighting.

Revolution Sofa is a motion sofa, a workstation, and an entertainment hub. Recline to a favorite position, then adjust the headrest for ultimate comfort. Revolution melds quality and comfort with an abundance of features. This includes a pull-down center sofa seat to reveal a tray table with cupholders, USB charging ports and 110-volt power strip. Deep storage arms with lighted cupholders emit a soft blue light that romances the room. RowOne's exclusive zipped-in 'crumb catcher' lining catches coins, popcorn and more for easy cleanup without moving the seat.

Revolution is the ultimate in quality and comfort with an abundance of features including all the standard features highlighted above in Plaza II and Prestige. Revolution upgrades include premium black leatheraire covering, motorized headrest, base rail lighting and memory button seating settings.

Dealers and sales rep firms interested in learning more about selling RowOne can contact Todd Girdis by emailing [email protected] or calling him at 734.395.3534.

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