Runco just announced an addition to the company's LightStyle Series projectors, the LightStyle LS-HB. This high-bright projector brings Runco into a new category, as this new projector is designed for outside of the dedicated home theater, where environmental factors such as lighting are not easily controlled.

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Runco's LightStyle LS-HB is a single-chip 1080p projector that has been designed specifically in an attempt to address the issue of installing projection systems in living rooms, media rooms, and entertainment spaces in the home; spaces Runco calls "Flex-Theaters" where big screen entertainment is only a portion of the room's purpose. In Flex-Theaters, environmental factors such as sunlight and shadows can challenge even the highest-performance front projection systems. The LS-HB joins Runco's LightStyle 3-chip DLP solutions - the LS-10i, the LS-10d, and the LS-7 - to deliver acceptable video performance in these bright environments where people wish to entertain or spend time with their families.

The LS-HB boasts 1080p high-definition imagery, practical integration features that allow the projector to be controlled by the leading home automation systems, and an industrial design.

Runco's LightStyle Series combines state-of-the-art DLP-based SuperOnyx technology and delivers a picture that measures 2,700 lumens in high-brightness mode. It incorporates the ISF (Imaging Science Foundation) calibration suite for optimal performance, including ISF Day and ISF Night presets, furthering the flexibility of installation and use. The LS-HB features Runco's internal video processing for scaling and analog-to-digital signal conversion.

The LS-HB projectors are available with Runco's new CineGlide lens solution that enables a motorized, mechanical 2.35:1 anamorphic lens to move in front of the standard lens for perfect CinemaScope reproduction.

The LightStyle LS-HB will be available in February 2011 with an MSRP of $7,995.

The LS-HB with CineGlide will be available with an MSRP of $15,995.