Originally revealed during CES 2025, Samsung’s updated Art TV lineup is now officially headed to market, with pricing and availability details confirmed. The new Frame Pro, which earned our Best of CES Award, joins a refreshed version of The Frame as part of the expanded lineup. If you like the idea of a TV that doubles as framed artwork, Samsung is clearly betting that you'll find something here to suit your space.
The lineup ranges in size from 43 inches all the way up to 85 inches and blends display performance with a strong focus on home design. Both The Frame and The Frame Pro are designed to hang on your wall and look like a piece of art when not in use — complete with matte screens, swappable bezels, and smart features that keep energy use in check. But there are some key differences between the two models, especially when it comes to display tech and how you connect your devices.
New this year is The Frame Pro, which comes in 65", 75", and 85" screen sizes. It’s the first in Samsung’s art-focused lineup to use a Neo QLED 4K display, which means better contrast, brighter highlights, and more accurate blacks, thanks to mini LED backlighting. This model is powered by Samsung’s updated NQ4 AI Gen3 Processor, which helps improve the picture and sound depending on what you’re watching.
One of the biggest upgrades? You don’t need to plug all your devices directly into the TV anymore. The Frame Pro includes a Wireless One Connect Box, which means you can tuck your media players, consoles, and streaming devices out of sight — even up to 30 feet away. It helps reduce clutter and lets your TV mount more cleanly on the wall, especially when paired with the included Slim-Fit Wall Mount.
In terms of design, The Frame Pro keeps the focus on art. It’s Pantone validated for color accuracy, and the Anti-Reflection with Matte Display helps your artwork (or your shows) look their best, even in bright rooms.
It also adjusts brightness and color temperature based on ambient light, and can shut off automatically when no one’s in the room — all part of the Motion + Brightness Sensor system.
Another bonus: the refresh rate can scale up to 144Hz for smooth gaming or video, and drop back down in Art Mode to save energy. And if you like to mix things up, you can swap out the bezels with different colors and styles to match your home décor.
Prices for The Frame Pro are:
Samsung’s standard The Frame is also getting an update for 2025. While it doesn’t include the Neo QLED screen or wireless connectivity of the Pro version, it still shares a lot of the same tech: the same AI-powered processor, Pantone color certification, matte screen, and energy-saving sensor system.
It also supports a 144Hz refresh rate, which is great for folks who watch fast-paced content or enjoy gaming. Like the Pro, it comes with the One Connect Box to simplify cable management.
The Frame will be available in four sizes:
And yes, the customizable bezels are back too — with Samsung offering options like Modern Brown, Modern Teak, Modern White, and even Sand Gold. If you want something a little more unique, Samsung partners with companies like Deco TV to offer more design choices.
Samsung’s Art Store is also getting some attention this year. If you’re not familiar with it, it’s a subscription service that lets you display thousands of digital artworks on your TV, from classic pieces by Van Gogh or Monet to modern art from Keith Haring or Basquiat.
The store includes collections from major museums and galleries, and it updates monthly with themed selections — this spring’s focus includes cherry blossoms, countryside landscapes, and works by artist Will Cotton.
For 2025, the Art Store isn’t just limited to The Frame series anymore. It’ll also be available on Neo QLED 8K, Neo QLED 4K, and QLED models. Even if you’re not a subscriber, you’ll still get access to Art Store Streams, which includes 30 curated pieces each month — adding up to over 350 free artworks per year.
Samsung’s 2025 Art TV lineup is available now through authorized retailers and online, offering a range of options for users interested in blending entertainment and art into a single screen.
For advertising please contact the editor at [email protected]
