The ever-crowded tablet market just got a little bit smaller. Samsung is teaming up with Barnes and Nobles to develop a new Galaxy Tab 4 Nook device. Is it a NOOK? Is it a tablet? Well, it's a tablet with NOOK functionality, and that may be enough to sway people in their search for a tablet.
Samsung Electronics America and NOOK Media, a subsidiary of Barnes & Noble, Inc. (NYSE:BKS), today announced a partnership to develop co-branded Samsung Galaxy Tab 4 NOOK tablets that feature the award-winning Barnes & Noble digital reading experience.
"Samsung has had a strong relationship with Barnes & Noble, offering the company's award-winning reading experience to users of Galaxy Tab products"
The co-branded devices will combine popular Samsung Galaxy Tab 4 hardware with customized NOOK software to give customers powerful, full-featured tablets that are designed for reading, with easy access to Barnes & Noble's expansive digital collection of more than three million books, leading magazines and newspapers.
The companies are expected to introduce Samsung Galaxy Tab 4 NOOK in a 7-inch version in the U.S. in early August. The co-branded tablets will be prominently displayed along with NOOK eReaders and sold at Barnes & Noble's nearly 700 bookstores across the U.S. and online at bn.com, one of the leading e-commerce sites.
"We are very excited and proud to partner with Samsung, a world-class technology and tablet leader, to create customized co-branded devices featuring our valuable NOOK reading experience and digital content catalog for Barnes & Noble customers nationwide," said Michael P. Huseby, Chief Executive Officer of Barnes & Noble, Inc. "Standing behind these great new devices will be the power of our 40,000 Barnes & Noble booksellers combined with our deep bookselling and retail expertise to provide sales support and personalized in-store customer service for our lineup of new Samsung Galaxy Tab 4 NOOK products. Partnering with Samsung brings our customers great new products and evidences our commitment to our NOOK customers and growing our digital content business."
Mr. Huseby noted that the Company will continue to offer its NOOK GlowLight™ and continue to provide customer support for its millions of customers. He added that the partnership is a major milestone in Barnes & Noble's efforts to rationalize the NOOK business. Working with Samsung on co-branded tablets will allow the Company to reduce its exposure to the substantial cost structure and other financial commitments that accompany ownership of the hardware production aspects of the NOOK tablet business. Going forward, the Company will be able to focus on its proven expertise in acquiring and delivering the best digital reading experience to grow NOOK content sales.
"Samsung has had a strong relationship with Barnes & Noble, offering the company's award-winning reading experience to users of Galaxy Tab products," said Tim Baxter, President of Samsung Electronics America. "Samsung is dedicated to providing consumers with choices that best fit their lifestyle. So, we are excited to be taking this next step with Barnes & Noble to offer Galaxy Tab 4 devices that are tailored to the needs of their customers and enhance the NOOK reading experience."