Samsung Expands Library of HD Video Content with Addition of Subscription Service Hulu Plus to Samsung Apps

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Samsung Electronics America, a provider of consumer electronics, has announced that it is the exclusive HDTV partner for the invitation-only preview of Hulu Plus on connected devices, expanding the amount of premium HD content that is available to Samsung consumers. Hulu Plus, the first ad-supported subscription service to offer full current season runs of hit TV programs from ABC, FOX and NBC across multiple Web-connected devices, in HD, for $9.99 a month, will give TV viewers access to shows from current hit programs such as Glee, Grey's Anatomy, 30 Rock and The Office to classics such as The X-Files, Arrested Development and Ally McBeal. It will be available for download through Samsung Apps on select 2010 Blu-ray players, Blu-ray home theater systems, and the majority of 2010 Samsung TVs 40" and above.

Consumers who download Hulu Plus on Samsung Apps, an HDTV-based application store, can watch sample content and request an invite for the preview of the Hulu Plus service. After the end of the preview period, all Samsung Apps users will be able to download and subscribe to the full Hulu Plus service. The addition of Hulu Plus demonstrates continued momentum for Samsung Apps as content owners develop applications for the platform.

"With the addition of Hulu Plus to Samsung Apps, our customers now have access to an ever-expanding catalog of premium HD content at the push of a button," said Eric Anderson, vice president of content and product solutions, Samsung Electronics America. "We are excited to be the exclusive HDTV partner in making Hulu Plus available on the largest screen in the home during this preview period."

Samsung, a provider of connected TV, is expanding the types of experiences available to consumers. In 2008, the company delivered text-based RSS feeds, bringing news, weather and stock information directly to the TV with its InfoLink feature. In 2009, Samsung added Yahoo! widgets to the connected TV experience, as well as streaming video services with providers like Blockbuster and Amazon video-on-demand. With the launch of Samsung Apps this year, Samsung is broadening the connected TV experience, bringing services such as text-based information, casual games, communications, social and location services, and full HD video to consumers. The addition of Hulu Plus to Samsung Apps demonstrates continued momentum around the platform as content providers recognize the platform's flexibility in delivering the growing types of content that meet consumers' demand. Hulu Plus joins more than 30 other partners on Samsung Apps including Blockbuster, Facebook, Netflix, Pandora, Twitter, USA TODAY, and Vudu, in bringing connected TV experiences to consumers.

For more information about Samsung Apps, visit, http://www.samsung.com/newsroom. To learn more about Hulu Plus, visit www.hulu.com/plus.


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