As reported by RapidTVNews, a recent Park Associates study found that, through the middle of 2015, Samsung had sold more 4K TVs in the United States than any other manufacturer, with 28 percent of sales. LG came in second, followed by Sony and Vizio. The report also indicted that Best Buy was the number one retailer for 4K TVs.
By mid-2015, more Samsung 4KTV sets were sold than any other brand, says Parks Associates research.
The data found that the Korean CE giant accounted for 28 percent of 4K TV purchases made within the last 12 months to U.S. broadband households. Of the remaining brands, 17 percent of consumers who purchased a 4K TV in the past 12 months bought an LG, 13 percent bought a Sony, and 11 percent purchased a Vizio.
The firm also found that Best Buy was the leading retailer, capturing more than 40 percent of 4K TV purchases.
"For both flat-panel purchasers and the sub-group of 4K TV purchasers, 44 percent made the purchase after seeing the product for a good price, so the major purchase motivator for flat-panel and 4K TVs was not substantially different," said Barbara Kraus, director of research, Parks Associates.
"However, 11 percent of 4K TV purchasers were motivated to buy after learning about the TV's features, compared to 3 percent of flat-panel TV purchasers."
Parks reported that 19 percent of U.S. broadband households intend to purchase a flat-panel TV set by the end of 2015. Roughly 40 percent of those households are looking for a 4K TV set, which is approximately 7.5 percent of U.S. broadband households, while 42 percent of U.S. broadband households indicate they are not familiar with 4K technology. Parks Associates reported that low familiarity, low willingness to pay premium prices, content concerns and a cooling market for flat panels in general all present challenges to 4K.
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