Samsung has expanded its OLED TV lineup with the launch of the Samsung S85D series, a more affordable model that aims to balance performance with cost. The new series, positioned below the flagship S95D and mid-range S90D models, comes in sizes ranging from 55 to 77 inches, offering a wide range of choices to potential buyers.
The new Samsung S85D series joins the roster, presenting entry-level options for those seeking to experience the unparalleled visual quality of Samsung OLED TVs. In terms of features, the Samsung S85D OLED TVs boast several innovations typically found in higher-end models. These include 4K AI Upscaling, powered by Samsung's NQ4 AI Gen2 processor, which enhances the viewing experience by optimizing content for sharper and more detailed imagery.
Additionally, the inclusion of Motion Xcelerator 120Hz ensures smoother motion rendering, particularly beneficial for fast-paced content such as sports and action movies.
For gaming enthusiasts, the S85D series offers an Auto Game Mode (ALLM) and FreeSync Premium support, delivering a more immersive and responsive gaming experience. The Super Ultra Wide Game View & Game Bar further enhances the gaming experience by providing customizable settings and controls.
On the audio front, the S85D OLED TVs feature built-in speakers delivering 20 watts of power for the 55-inch and 65-inch models, and a 2.1 sound system with 30 watts for the 77-inch version. With support for Dolby Atmos and Samsung's Object Tracking Sound Lite, viewers can expect immersive audio performance that complements the stunning visual quality of OLED displays.
In terms of connectivity, the S85D series offers a comprehensive range of options, including four HDMI 2.1 ports, one with HDMI ARC/eARC, catering to the needs of modern home entertainment setups. Wireless connectivity features such as Bluetooth 5.2 and dual-band Wi-Fi 5 enable seamless integration with other devices and streaming services.
“Samsung is the #1 global TV brand for 18 years running – and, the fastest growing OLED TV brand for a reason. Samsung OLED TVs deliver vivid colors and stunning contrast – plus, they are built with advanced 4K AI upscaling that instantly transforms what you’re watching with incredibly sharp resolution,” said James Fishler, Senior Vice President of Home Entertainment, Samsung Electronics America.
“Today, we’re giving shoppers even more options to experience Samsung OLED TVs in ways that best fit their lifestyle – whether that’s a smaller model to complete their gaming setup, or an extra-large option for the full cinematic experience.”
The pricing for the Samsung S85D series is as follows:
Meanwhile, Samsung is also expanding its S90D series with new size options including 42”, 48”, and 83” class sizes, providing consumers with more flexibility to choose the perfect fit for their entertainment setup. With features like Motion Xcelerator 144Hz and an upgraded Game Bar, the S90D series promises uninterrupted action and customizable gaming experiences. The AI Auto Game Mode automatically adjusts sound and picture quality based on the game genre, enhancing gameplay immersion.
The pricing for the S90D series is as follows:
Both the Samsung S85D and S90D series join the flagship S95D series (which we recently crowned as the new king of OLEDs), which boasts industry-leading OLED Glare-Free technology, allowing viewers to enjoy vivid images without distracting reflections, even in brightly lit rooms. With OLED HDR Pro and a 144Hz refresh rate, the S95D series delivers stunning visuals, making it ideal for gaming, sports, and cinematic viewing.
The pricing for the S95D series is as follows:
In addition to their cutting-edge features, the 2024 Samsung TV lineup includes the Samsung Gaming Hub, offering a comprehensive gaming experience without the need for a console. The TVs also feature the redesigned 2024 Tizen OS, providing a user-friendly interface and personalized recommendations for each household member.
Finally, Samsung continues to prioritize sustainability and user privacy with features like sustainability-forward packaging and Samsung Knox, ensuring that consumers can enjoy their entertainment experience with peace of mind.
The Samsung S85D series (as well as all the other OLED TVs) is now available in the U.S., with Samsung taking orders through its website.
