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The Explore 3D app is offering a mix of 3D high definition content which includes movie trailers from DreamWorks Animation and other studios, as well as music videos, educational content, and full-length TV shows from Wealth TV.
This is just the beginning. Samsung plans to offer paid 3D content through the Explore 3D app, including feature films and shorts. And the company plans to do it as early as the later half of 2011.
This service is now available on all 2010 and 2011 LED smart 3D HDTVs, as well as the plasma smart 3D HDTVs. The Explore 3D application is powered by Rovi technology, including the company's cloud-based metadata and RoxioNow platform.