Samsung continues to make waves in the television industry with its latest announcement of the highly anticipated 83" Class S90C OLED 4K Smart TV.

The Samsung 83" Class S90C OLED 4K Smart TV comes as part of the S90C series, which already includes 55-, 65-, and 77-inch models. The introduction of the 83-inch variant caters to the increasing demand for larger screen sizes in the TV market. While Samsung previously focused on smaller sizes, they have responded to consumer desires for a bigger display with this new release. What makes this release intriguing is the unexpected twist in the technology used in this model.

While Samsung has been a latecomer to the OLED scene, it made its mark with the release of the S95B last year, utilizing its unique QD-OLED (Quantum Dot OLED) panel. Since then, Samsung has continued to expand its QD-OLED lineup with the S95C, featuring a brighter second-generation panel, and the S90C, a more affordable step-down model. However, in an interesting departure from its own technology, Samsung has opted to incorporate a WOLED (White OLED) panel developed by LG for its 83" Class S90C OLED 4K Smart TV.

The use of the LG-built WOLED panel is a significant move for Samsung, as LG is its biggest rival in the television market. LG has extensively employed WOLED panels in its TV models, including the popular C3 OLED, C2 OLED, and G2 OLED. The WOLED panel used in the 83" Class S90C is expected to offer similar performance to LG's 83-inch C3 OLED model. This strategic decision by Samsung suggests a willingness to embrace different display technologies to cater to diverse consumer preferences.

“Large screen sizes are the fastest growing segment in the TV industry,” James Fishler, senior vice president of Home Entertainment & Display Division for Samsung Electronics America, said in a press release. “We are providing yet another option for people to experience the benefits of OLED TV from Samsung, on an even bigger screen.”

Pricing for the 83" Class S90C OLED 4K Smart TV has been set at $5,400 in the United States, which aligns closely with the pricing of LG's 83-inch C3 OLED model at $5,300. While details regarding pricing and availability in the UK and Australia are yet to be disclosed, it is anticipated that the cost of the 83" S90C will be comparable to LG's offering in those markets as well.

“We recognize that no two people are the same,” Fishler said, “and they want to find the perfect TV to fit their unique space and lifestyle. That’s why we’re offering more choices than ever, whether you prefer a Neo QLED 4K, OLED, or even a lifestyle TV. There’s always a premium option for viewers to choose.”

In terms of specifications, the 83" Class S90C shares similarities with its smaller S90C counterparts. It boasts a 4K resolution and supports HDR10+ for enhanced visual quality. Additionally, it offers 4K/120Hz support with ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) through all four HDMI 2.1 connectors. The TV also supports Dolby Atmos, providing an immersive audio experience, and can be paired with a compatible soundbar to utilize Samsung's Q Symphony system.

With the introduction of the 83" Class S90C OLED 4K Smart TV, Samsung demonstrates its willingness to explore and adopt different OLED technologies, diversifying its television offerings for consumers. As the demand for larger screen sizes continues to grow, Samsung aims to provide viewers with an expansive and captivating visual experience. While the use of an LG-built panel may raise eyebrows, it highlights the competitive nature of the TV market and the constant drive for innovation and customer satisfaction.