Published On: January 27, 2011

Sharp Licenses Pioneer's Elite Brand Name

Published On: January 27, 2011

Sharp Licenses Pioneer's Elite Brand Name

Pioneer Elite TVs live! Too bad it's in name only. Sharp has received the rights to use the Elite name on future high-end LCD (yes, LCD) TVs. The two companies will jointly market the TV line, and this gives Sharp access to Pioneer's strong dealer network.

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Sharp and Pioneer today announced that Sharp will be granted license of Pioneer's "Elite" brand for a line of high-end flat panel displays to be introduced in the U.S. and Canada this year.

Additional Resources
• Read more industry trade news on HomeTheaterReview.com.
• Find out more about LCD HDTVs from HomeTheaterReview.com.

Pioneer markets a line of audio/video receivers, Blu-ray players and speakers under the Elite brand, which enjoys a substantial high-end customer following and a strong, established dealer network. By marketing an LCD TV line under the Elite brand, Sharp will expand the distribution of its premium large-scale TVs. In turn, the addition of a line of large-screen LCD TVs will complement Pioneer's Elite home theater offerings. The Elite line of LCD TVs, which will be jointly marketed by Sharp and Pioneer, will be available through Pioneer's authorized Elite dealer network.

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