Published On: September 19, 2008

SIM2 and Award-Winning Director David Lynch Join Forces in New Marketing Campaign

Published On: September 19, 2008

SIM2 and Award-Winning Director David Lynch Join Forces in New Marketing Campaign

SIM2 is no stranger to slick marketing campaigns and strategic partnerships. They've recently partnered with venerable filmmaker Francis Ford Coppola. Before Coppola there was David Lynch. Read all about this unique pairing in this Home Theater Review news story.

david-lynch.gifSIM2, the Italian high-definition home-theater projector manufacturer, is thrilled to announce the formal endorsement of award-winning film director David Lynch. The new partnership will be featured in a worldwide marketing campaign. Mr. Lynch, a longtime SIM2 customer, has enjoyed the company's products in his own Hollywood studio for many years--his endorsement comes from personal experience.

"We are very excited about working with Mr. Lynch on this new marketing campaign," stated Giorgio Corazza, President of SIM2 USA. "David's endorsement, with his reputation for quality filmmaking, is a testament to SIM2's legendary image reproduction. The message we're aiming to convey to consumers is that SIM2 is the choice for a director of David's caliber, and so, too, will it deliver a cinema-quality experience in their home."

David Lynch, a three-time Academy Award nominee for Best Director and a winner at the Cannes and Venice film festivals, said, "when I was searching for a projector for my studio, I tested many brands. SIM2 beat them all by many, many miles."

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www.sim2usa.com

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