Newly consolidated Sirius XM just announced what has been rumored for months now - the satellite provider will have an "App" for the Apple iPhone coming this June. The pay radio service is looking for ways to increase its reach and revenues and what better venue than on Apple's sexy phone - a phone where people spend money for both applications as well as content such as music and moves.
Amazingly, Sirius XM had no price for the App or the service. Sirius XM's service starts at $12.95 per month. Recently, the struggling company decided to up the rates on people that listen to Sirius programming via the Internet or with multiple receiver thus deincentivizing their best paying clients to stay loyal.
While the Apple iPhone App seems like truly a "killer application" as they say in the computer business, for Sirius XM their problems are far deeper than breaking new ground on the iPhone. When Sirius and XM merged after much lobbying - they destroyed the programming on the new, joint effort stations. The best rock stations were "XM-ized". Their hits stations were "XM-ized" and many of the best music stations on Sirius, which was known for having the better programming over XM, were simply gone. Sirius XM needs to get a grip on their programming as Internet radio today offers better and more compelling content. How long will it be until your iPhone can pull in your favorite stations over the net at a fraction the cost of satellite radio? Its not as far away as one might think.