Smart Speaker Owners Are Listening to More Audio at Home, Study Shows

By |


NPR-logo.jpgNPR, in conjunction with Edison Research, conducted a national online survey of 1,620 Americans (ages 18 and up) to�learn more about the habits of people who own smart speakers like the Amazon Echo and Google Home. The study found that 70 percent of smart speaker owners say they are listening to more audio at home since buying the device, and 42 percent say that the device has become "essential" to their everyday life. Check out NPR's press release below for more info.

From NPR
According to The Infinite Dial 2017, 7% of Americans 12+ own a "Smart Speaker," the category of voice-controlled devices that includes the Amazon Echo and Google Home. Now, for the first time, a new study from NPR and Edison Research reveals the habits and behaviors of Smart Speaker owners. This study, entitled "The Smart Audio Report from NPR and Edison Research," reveals that 70% of Smart Speaker owners say they are listening to more audio at home since acquiring their device.

In addition, 65% of Smart Speaker owners indicate that they would not want to go back to their lives before getting one of these devices. Indeed, 42% of owners say that their device is now "essential" to their everyday lives.

One of the more intriguing findings was the appeal of these devices to parents. Eight in ten parents say these devices have made it easier to entertain their children, and nearly 90% say their children enjoy Smart Speakers. In fact, 57% of owners with children at home say that entertaining children was a reason for wanting the speaker.

"Being a leader in audio programming, NPR was eager to work with Edison on this study, so we could best understand the role smart speakers play in everyday life and how listening behavior is shifting. This important research will guide us as we enhance the NPR experience on this platform," said NPR's Chief Marketing Officer Meg Goldthwaite. "Listeners love and trust NPR, and we are already the news source for Amazon Alexa, Google Home, and soon on Apple's Homepod. We aim for NPR to be everywhere people are listening."

"Although Smart Speakers have not been around for very long, nearly one in five owners say that these devices are the way that they most often listen to audio," noted Edison VP of Strategy Tom Webster. "The frictionless way in which these devices enable audio consumption is already changing listening behaviors, and potentially increasing audio consumption overall."

The Smart Audio Report, from NPR and Edison Research, contains numerous insights that have never before been reported on audio consumption, usage behaviors, ties to Smart home technology and more. The study was presented for the first time today at the RAIN Podcast Business Summit in New York. A full report on the findings will be available to download from Edison Research after a public webinar happening Wednesday, June 28, from 2-3PM ET. Register for the webinar here.

How This Study Was Conducted
The Smart Audio Report is based upon a national online survey of 1620 Americans ages 18+. 800 respondents indicated that they owned at least one Smart Speaker (160 Google Home, 709 Amazon Alexa-enabled, and 69 who owned both.) 820 respondents did not own a Smart Speaker device, and were surveyed for comparative purposes. The device owner data was weighted to nationally representative figures on Smart Speaker users from The Infinite Dial 2017 from Edison Research and Triton Digital.

Additional Resources
It's Time to Start Breaking Old-School Audiophile Rules at HomeTheaterReview.com
Attack of the Smart Home Devices at HomeTheaterReview.com.
The Day I Finally Embraced the Internet of Things at HomeTheaterReview.com.


Latest News

Jun 24
Bowers & Wilkins Announces 705 Signature & 702 Signature Loudspeakers You don't see Bowers & Wilkins announcing new Signature Series loudspeakers all that often, so when it happens it's...
Bowers & Wilkins Announces 705 Signature & 702 Signature Loudspeakers

Jun 22
Tix Available Now for HiFi Summit, the World's First Online AV Tradeshow AV trade shows have always been a tradeoff. Sure, they can be great for business and business connections, as well...
Tix Available Now for HiFi Summit, the World's First Online AV Tradeshow

Jun 17
Roku Announces Father's Day Sale The discount on Roku hardware runs through June 20 or while supplies last, and the company is also offerings deals on select steaming subscriptions.
Roku Announces Father's Day Sale

Jun 16
Magico Announces Flagship M9 Speaker System Magico announced this week a new flagship loudspeaker system dubbed the M9, which promises, in the company's own words, to...
Magico Announces Flagship M9 Speaker System

Jun 12
Focal Introduces New Finish Options for Kanta No. 2 Loudspeaker The new finish options -- Carrara White and Black Lacquer/Walnut -- will extend to the rest of the Kanta speaker lineup in 2021.
Focal Introduces New Finish Options for Kanta No. 2 Loudspeaker

  • Comment on this article

Post a Comment
comments powered by Disqus