Pop sensation Olivia Rodrigo has teamed up with Sony to launch a limited edition of their LinkBuds S wireless earbuds, a move that is sure to thrill her passionate fan base known as "Livies." The collaboration brings a distinctive shade of violet to the LinkBuds S, inspired by the young artist herself, and includes exclusive audio enhancements tailored to Rodrigo's albums. This partnership is set to cater to both music enthusiasts and fashion-conscious listeners, with preorders available starting September 26.
Olivia Rodrigo, the 20-year-old singer-songwriter sensation who took the world by storm with her debut album "Sour" in 2021, is back with her sophomore effort, "Guts." With her recent announcement of a 2023 world tour, demand for tickets has soared to unprecedented levels, reaching prices that rival those seen during Taylor Swift's iconic "Eras" tours. This extraordinary popularity has now extended to a unique collaboration with Sony.
The limited-edition LinkBuds S x Olivia Rodrigo earbuds, draped in a vibrant shade of violet, capture the essence of Rodrigo's musical journey. Rodrigo herself played a pivotal role in selecting this distinctive color, a hue that prominently graces the cover art of both her albums. In addition to the striking aesthetics, Rodrigo and her producer, Daniel Nigro, have designed two custom EQ presets exclusively for owners of these special earbuds.
These presets, named after her albums "Sour" and "Guts," promise a unique listening experience for fans. Available within the Sony Headphones Connect app, these presets optimize the audio output to deliver the best possible rendition of Rodrigo's music. It's a personal touch that adds an extra layer of exclusivity to the LinkBuds S x Olivia Rodrigo experience.
“I’m so excited that I got to design a limited-edition LinkBuds S in the color violet,” Rodrigo said in a press release. “The sound is incredible and I can’t wait for my fans to experience Guts in this way.”
The limited-edition LinkBuds S x Olivia Rodrigo are not just about style and sound; they also carry a sustainability message. Crafted with factory-recovered plastic and reclaimed water bottles, each set boasts a one-of-a-kind violet marble pattern. This variation in materials ensures that no two sets of earbuds are identical, making each pair truly unique.
Much like the standard LinkBuds S, the special edition earbuds offer an array of features to enhance the listening experience. Active noise cancellation (ANC) allows users to immerse themselves in music without distractions, while transparency mode lets them stay aware of their surroundings when needed. High-resolution audio is supported when connected to devices compatible with the LDAC Bluetooth codec.
These earbuds also integrate seamlessly with Sony's 360 Reality Audio (360RA) format, delivering an immersive audio experience. Amazon's Alexa is built into the earbuds for voice-controlled assistance, and Google Assistant compatibility is available for Android users. With ANC active, the earbuds provide approximately six hours of usage on a single charge, with an additional 20 hours available when factoring in the charging case.
Fans and audiophiles alike can preorder the LinkBuds S x Olivia Rodrigo starting September 26. These limited-edition earbuds are priced at $200, aligning with the standard LinkBuds S.
