Sony Electronics recently announced a software update to the Google TV platform. This latest version not only powers existing Google TV features, but also adds the Android Market for apps, which at launch includes hundreds of apps, including many designed and optimized for television. This update will roll out to all connected Sony Internet TV devices this week.

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Sony released the world's first TV based on the Google TV platform in the U.S. last October - today's update brings a simpler and clean interface, improved performance, better search functionality and the Android Market to all currently installed Sony Internet TV and Sony Internet TV Blu-ray owners, the company claims. Additionally, future consumers of Sony Internet TVs and Blu-ray Disc players will receive the update during the initial start-up installation. Other new benefits include better integration with Android and iOS devices, like smartphones and tablets.

With the Android Market integration, new fun and useful apps will be added, allowing television viewers customizable entertainment experiences. At launch, original Sony applications will include TrackID, which searches and identifies music heard on television broadcasts, packaged media or streaming video. Additionally, Sony Select will deliver a curated collection, highlighting featured applications to consumers in an easy-to-browse manner.

The Sony Internet TV powered by Google TV brings more entertainment choices to TV every day with viewing options from cable/satellite or internet based services. Whether it's network shows, movies, YouTube and other online clips, or the latest cool new app - it's on the Sony Internet TV powered by Google TV.