Hisense 98UX TV
Last year Hisense sent me the 98UX for review and while it wasn’t perfect, I was blown away by the clarity and sheer size of this mammoth display. Now it's 2025, and with so many other 98" options on the market, I wanted to revisit the 98UX to determine if it’s still my favorite 98" TV with so many other options are popping up such as the TCL QM7K, QM6K, and upcoming Sony Bravia 5.
Let's find out how it stacks up to other Mini LED options in 2025, and how it's aged since 2024.
The 98UX to this day remains the most clear and well-rounded 98 inch TV I have yet to see. Additionally, Hisense has put some work into improving the image quality and especially the motion interpolation via firmware updates. After these updates, I still feel like the 98UX is the TV I would want to use in my living room out of everything I’ve seen thus far and I have not encountered any major issues after many months of use.
Disclaimer: This TV was Sent to me by Hisense for review, but all opinions are my own. Additionally Home Theater Review may run advertising campaigns with various manufacturers including Hisense.
The TCL QM7K is the budget-friendly star, priced just under $3,000. This year’s QM7K series brings notable upgrades in contrast and color accuracy, making it a compelling choice for those seeking a 98-inch TV without a premium price tag. On the opposite end, the Sony Bravia 5 demands a hefty $6,499.99, positioning it as the luxury option for buyers who want the best and are willing to pay for it.
The Hisense 98UX splits the difference, often available for $5,000 or less—if you can find it in stock. It delivers near-premium performance at a more accessible price, making it a sweet spot for value-conscious buyers who still want top-tier quality. Let’s dive into what sets these TVs apart beyond the price.
When it comes to image clarity, the Hisense 98UX reigns supreme. Its glossy screen and true RGB subpixel arrangement—a feature rare in today’s market—produce razor-sharp images with crisp edges and text.
Unlike competitors with non-standard subpixel layouts that can cause fringing, the 98UX ensures pristine visuals, whether you’re watching movies, gaming, or navigating menus. The TCL QM7K and Sony Bravia 5 deliver solid clarity but fall short of the 98UX’s exceptional edge definition.
Viewing angles are a common weak point for LED TVs, but the Hisense 98UX and Sony Bravia 9 (a close relative of the Bravia 5) stand out among mini-LED displays. While not perfect, their ability to maintain vibrant colors and contrast from off-angles is a significant step ahead of most competitors, including the TCL QM7K, which shows noticeable quality drops when viewed from the side.
The Bravia 5 is expected to offer respectable viewing angles, likely matching the 98UX, but its screen coating may be slightly less clear. For group viewing scenarios like movie nights or sports parties, the 98UX’s wide-angle performance makes it a standout choice at its price point.
Motion handling can make or break a TV’s performance, especially for fast-paced content. When I first reviewed the Hisense 98UX last year, it struggled with artifacts in complex, high-motion scenes and occasional frame drops during motion interpolation on streamed content. Fortunately, Hisense’s firmware updates have worked miracles, addressing these issues and elevating the 98UX to one of the best TVs I’ve recently tested for motion performance.
The TCL QM7K handles motion well but doesn’t quite match the 98UX’s smoothness. The Sony Bravia 5, with its advanced processing, is likely to outperform both, but its premium price makes it less accessible. For most viewers, the 98UX’s improved motion handling offers an excellent balance of quality and cost.
In 2025, the Hisense 98UX remains a top contender in the 98-inch TV market, striking an ideal balance between price and premium performance. Its unmatched clarity, strong viewing angles, and significantly improved motion handling make it a versatile choice for cinephiles and casual viewers alike. While it still struggles slightly with near-black scenes—a common issue among many TVs—Hisense’s firmware updates have kept it competitive.
The TCL QM7K is my top pick for budget buyers, offering impressive performance at an aggressive price. The Sony Bravia 5, meanwhile, is likely to be the technical champion, but it's $6,499.99 price tag puts it out of reach for most.
If you can track down the Hisense 98UX, in my opinion it’s still the best all-around option for now, delivering premium quality at a price that’s competitive. I’m excited to see what Hisense has in store for its 2025 lineup, but the 98UX holds its ground as my favorite 98-inch TV so far...
