Straight Wire was founded by Steven Hill and is one of the more well known audiophile and home theater speaker cable and interconnect cable companies in the marketplace today. The company's motto is: "When System Performance Comes Down to the Wire"
Notable products include the Straight Wire Crescendo II, which has an "advanced helix array" of different conductors, and is claimed to have the lowest resistance of any interconnect. Also notable is the award winning MP-3/I-POD cable that connects any personal media device to your receiver. Straight Wire's Super HDMI Cable is promised to work out to 52.5 feet, which is longer than many.