It looks like cord-cutting European and South American TV lovers will soon get to enjoy what Americans have had for years: TCL Roku TVs. The two companies announced that TCL smart TVs using Roku's operating system should be hitting those continents later this year. The award-winning TCL Roku TVs were introduced in the U.S. in 2014 and have become quite popular. Many TCL TVs also meet the Roku TV Ready standard, which enable audio products from other companies to work seamlessly with Roku TVs.
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Here's more about the expanding TCL Roku partnership:
Roku & TCL are expanding their partnership to bring award-winning Smart TV's to Europe and South America later this year. This multi-year, multi-country partnership builds off the success that was started in 2014 with the introduction of the first RCL Roku TV model.
By combining TCL's global scale and manufacturing capabilities with the powerful and cost-efficient Roku TV platform, the companies deliver a premium experience that is affordable for a wide range of consumers. TCL Roku TV models have repeatedly won Editor's Choice awards from top consumer media outlets, with new features added each year to deliver a better entertainment experience. TCL is also a member of Roku TV Ready, a newly developed partnership program that enables consumer electronics companies to work seamlessly with Roku TV for an incredible home entertainment experience.
"Roku's incredible brand recognition helped open the door for TCL with retailers and consumers. We look forward to rolling out more TV models with TCL in North America and seeing strong success in Europe and South America," said Mustafa Ozgen, Senior Vice President and General Manager of Roku's Account Acquisition Business.