Published On: March 1, 2011

The Rise of Gray-Tech

Published On: March 1, 2011

The Rise of Gray-Tech

Although advertising targets the young, a report by Investments.com, a publication aimed at (per its name) investors, indicates that the bulk of buying power is in the hands of the baby boomers, the oldest of whom are turning sixty-five this year.

senior_with_ipad_gray_tech.gifInvestors.com, an investment publication, reports that the aging baby boomers will shift the demographic targeting of consumer electronics.

The baby boomers will be turning 65 this year. As a group, this demographic represents 77% ownership of all assets. That is a huge market. And a market that is not totally unfamiliar with technology.

Additional Resources
• Read more industry trade news from HomeTheaterReview.com.
• Learn more about the favorite piece of Gray-Tech: Apple's iPad.
• See the original Investors.com article, here.

Baby boomers have worked with computers. They want cool electronics, not just telephones with larger numbers. Electronics companies see this and are beginning to respond, be it with video games from Nintendo like Brian Age or Apple's iPad.

The iPad has been a huge success with the older crowd. It has a simple, intuitive interface and large icons. Most importantly, older users can find content geared towards them in the App Store through iTunes. The iPad represents an interesting idea in the marketplace: making products that are customizable to the user, regardless of age.

If older users enjoy their iPads, it isn't a far leap to seem them wanting more from home theater gear as well. Using their LED HDTV with Skype to visit with the grandkids on the other side of the country. Or to enjoy any of the many other applications that can now be offered like Netflix and CinemaNow, which make the home theater experience easier than ever.

It is a large demographic that will only grow as time goes on, so it will be interesting to see how the home theater market responds to them.

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