THX has announced a new certification program for streamed audio and video content, with the goal of establishing "a universal standard for quality in the streaming world that consumers can trust." The company already has certification programs in place for AV and automotive products, as well as professional cinemas. THX has partnered with Conviva to collect and process real-time data regarding quality of experience (QoE). You can get more details on the new certification process here.
THX Ltd. will partner with content creators, service providers, and distributors to provide a new audio and video streaming quality certification program. The program will help streaming companies perfect their encoding and delivery methods for various challenges specific to streaming, guaranteeing consumers experience the highest possible quality of audio and visuals.
"THX has a longstanding history as the industry standard for video and sound," said Ty Ahmad-Taylor, THX CEO. "It's only right we permeate the market in which mainstream audiences are increasingly consuming media today--streaming. The goal is to establish a universal standard for quality in the streaming world that consumers can trust ... just as we've done for cinema and consumer electronics."
THX chose Conviva as the Quality of Experience (QoE) launch partner. Conviva will be a key partner in the Certification process, as the data they are able to collect and process in real-time is integral to understanding a high quality streaming experience. Combining THX's expertise in picture quality, encoding and compression techniques, and content packaging with Conviva's best-in-class Quality of Experience measurement and analytics is a perfect match. For existing clients of Conviva, testing for and achieving THX Certification will be frictionless.
"Many of the world's top OTT media companies use Conviva today for QoE measurement and analytics, thereby producing an unparalleled data set that will set the bar for the THX certification," said Hui Zhang, Founder and CEO Conviva. "We are very excited to be selected by THX as the QoE certification partner to ensure consumers get an unparalleled video experience on the internet across all their devices."
THX Certified Streaming will bring a trusted premium standard to modern media consumption by addressing many of the concerns consumers face today--namely, eliminating the disconnect between multiple tiers in the streaming ecosystem and creating one comprehensive program with several quality checkpoints to ensure premium quality at key phases of the streaming system. The streaming program promises the highest standard of content before it reaches the consumer, in line with THX's longstanding reputation of defining industry standards and specifications in cinema acoustics, sound system design, image quality, and more.